# Admiral

> A marketing agency in your palm: Admiral reads your business, plans and builds your Google and Meta ads, and asks you before anything spends.
> Admiral finds wasted spend and files each fix as a proposal with evidence;
> changes need approval, except protective rules a person explicitly delegates.
> Successful changes have receipts; undo is available for reversible actions
> where the platform permits it. Final actions are labelled before approval. Built in Gaya,
> Bihar, India; billed in USD, priced by monthly ad spend.

Key facts:
- The audit runs at connect on the account's own data; free 3-day trial, no card.
- Named checks run on every sync (wasted search terms, zero-conversion
  keywords, location and network traps, disapproved ads, and more).
- Guided Launch drafts campaigns for the formats enabled in the workspace —
  Search, Demand Gen, Display, Performance Max, Video (uploaded to YouTube
  unlisted) and Shopping (from a connected Merchant Center feed) — plus Meta;
  all arrive paused.
- Generates on-brand ad creative — images and short videos — from your site,
  logo, or a product photo; on Meta it attaches straight to the ad.
- White-label client reports: frozen monthly documents on revocable share links.
- Budget pacing with a month-end projection; refuses to forecast before day 3.
- Benchmarks stay unpublished until at least five accounts can be compared.
- MCP server: connect the account to Claude or ChatGPT with a revocable key —
  read-only plus suggestions that land in the approval queue.
- Reads the business before it judges the ads: a scoped reader takes the
  customer's own website and LinkedIn company page and builds a brief, so the
  checks argue about what the business actually sells. Run once per brief; the
  reader reaches those two sites and nothing else.
- CRM connections: HubSpot and Salesforce. Contacts, deals, leads and
  opportunities import; sending anything back out needs the customer's
  approval each time.
- Free WordPress plugin, MeetAdmiral Conversion Tracking for Google Ads: reports
  conversions from a WordPress site — thank-you pages, phone taps, WhatsApp
  taps and Contact Form 7 — with no code and no tag manager. It works without
  Admiral, and it steps aside rather than adding a second Google tag when
  Site Kit or another plugin already loads one.
- Software only: nobody on Admiral's side logs into a customer's account or
  runs it by hand. There is no done-by-a-person package and no setup fee.
- Never: changes without approval or explicit delegation, campaign launches that start unpaused.

## Pages

- [Home](https://meetadmiral.com/): what Admiral is; give it a website and it reads the site and the market in about a minute
- [Product](https://meetadmiral.com/product): the full tour: the free audit, receipts with undo, conversion tracking, and campaign drafts across formats
- [Google Ads management](https://meetadmiral.com/google-ads-management): what managing an account involves and how software does it instead of a retainer — nobody from Admiral logs in
- [Free website SEO checker](https://meetadmiral.com/website-seo-checker): give it a website; it checks whether the site is on the first page of search for the searches its buyers type, whether AI crawlers may read it, whether it says what the business is, and how it shows on a phone. Free, no account
- [Creative work](https://meetadmiral.com/creative-work): product-led films made for clients and for Admiral
- [Pricing](https://meetadmiral.com/pricing): the spend-band price grid, the credit allowance, and the FAQ
- [The checks](https://meetadmiral.com/playbooks): every check and what it can fix
- [Integrations](https://meetadmiral.com/integrations): the ad platforms, the CRMs and the assistants Admiral connects to
- [Use from Claude or ChatGPT](https://meetadmiral.com/connect): the MCP connector
- [WordPress plugin](https://meetadmiral.com/wordpress): free Google Ads conversion tracking for a WordPress site
- [Chrome extension](https://meetadmiral.com/extension): free check of whether a page can report enquiries to Google Ads and Meta
- [For agencies](https://meetadmiral.com/agencies): running several client accounts from one workspace
- [Manifesto](https://meetadmiral.com/manifesto): why approval-before-spend is the whole design
- [About](https://meetadmiral.com/about): which Admiral this is, what it does and does not do, who builds it, and its official profiles
- [Compared with other tools](https://meetadmiral.com/compare): honest comparisons, each checked against the vendor's own pricing page
- [Blog](https://meetadmiral.com/blog): what we have measured, and the mechanics behind each check
- [Talk to us](https://meetadmiral.com/talk): tell us what you are running; a person replies
- [Glossary](https://meetadmiral.com/glossary): the words the checks use, defined plainly
- [Privacy](https://meetadmiral.com/privacy)
- [Terms](https://meetadmiral.com/terms)

## The checks (one page each)

- [Search terms that spend and never convert](https://meetadmiral.com/playbooks/wasted_search_term): approval-based fix; undo where the platform permits it
- [Keywords with nothing to show for the money](https://meetadmiral.com/playbooks/zero_conv_keyword): approval-based fix; undo where the platform permits it
- [Ad sets set to convert that never do](https://meetadmiral.com/playbooks/zero_conv_adset): approval-based fix; undo where the platform permits it
- [Expensive keywords Google rates badly](https://meetadmiral.com/playbooks/low_qs_spender): approval-based fix; undo where the platform permits it
- [Ads leaking onto search partners and the Display network](https://meetadmiral.com/playbooks/network_settings_trap): approval-based fix; undo where the platform permits it
- [Paying for people who aren't in your area](https://meetadmiral.com/playbooks/geo_interest_trap): approval-based fix; undo where the platform permits it
- [Ads blocked by policy](https://meetadmiral.com/playbooks/disapproved_ad): reported; the fix is yours
- [Campaigns held back by their budget](https://meetadmiral.com/playbooks/budget_limited): reported; the fix is yours
- [An account that has stopped serving](https://meetadmiral.com/playbooks/account_dark): approval-based fix; undo where the platform permits it
- [Conversions that aren't worth counting](https://meetadmiral.com/playbooks/junk_conversion_goal): approval-based fix; undo where the platform permits it
- [A device that spends and doesn't convert](https://meetadmiral.com/playbooks/device_leak): approval-based fix; undo where the platform permits it
- [An audience that costs more than it returns](https://meetadmiral.com/playbooks/demographic_leak): approval-based fix; undo where the platform permits it
- [Budget leaking outside Facebook and Instagram](https://meetadmiral.com/playbooks/placement_leak): approval-based fix; undo where the platform permits it
- [Hours of the day that never work](https://meetadmiral.com/playbooks/dead_hours): approval-based fix; undo where the platform permits it
- [Creative people have stopped responding to](https://meetadmiral.com/playbooks/creative_fatigue): reported; the fix is yours
- [Ads wearing out their audience](https://meetadmiral.com/playbooks/frequency_fatigue): reported; the fix is yours
- [Demand Gen ad text Google rates Low](https://meetadmiral.com/playbooks/low_asset): reported; the fix is yours
- [Demand Gen ads running on a single asset](https://meetadmiral.com/playbooks/demand_gen_thin_creative): reported; the fix is yours
- [Demand Gen campaigns with no audience signal](https://meetadmiral.com/playbooks/demand_gen_no_audience): reported; the fix is yours
- [Demand Gen campaigns spending with nothing to show](https://meetadmiral.com/playbooks/demand_gen_zero_conversions): approval-based fix; undo where the platform permits it
- [Display placements wasting your budget](https://meetadmiral.com/playbooks/display_placement_leak): approval-based fix; undo where the platform permits it
- [Performance Max asset groups spending with nothing to show](https://meetadmiral.com/playbooks/pmax_dead_asset_group): approval-based fix; undo where the platform permits it
- [Performance Max asset groups Google rates weak](https://meetadmiral.com/playbooks/pmax_weak_asset_group): reported; the fix is yours
- [Products Merchant Center has disapproved](https://meetadmiral.com/playbooks/shopping_disapproved_products): reported; the fix is yours
- [Product groups spending with nothing to show](https://meetadmiral.com/playbooks/shopping_product_group_no_conversions): approval-based fix; undo where the platform permits it
- [A product feed that hasn't synced recently](https://meetadmiral.com/playbooks/shopping_feed_stale): reported; the fix is yours

## Glossary

- [Negative keyword](https://meetadmiral.com/glossary/negative-keyword): A word or phrase you tell Google never to show your ad for.
- [Search terms report](https://meetadmiral.com/glossary/search-terms-report): The list of actual searches that triggered your ads, with cost and conversions.
- [Match type](https://meetadmiral.com/glossary/match-type): How loosely Google may match a search to your keyword: exact, phrase or broad.
- [Search partners](https://meetadmiral.com/glossary/search-partners): Sites other than Google that show Google Search ads, on by default.
- [Display Network](https://meetadmiral.com/glossary/display-network): Millions of sites and apps where Google shows image and text ads.
- [Placement](https://meetadmiral.com/glossary/placement): A specific site or app where a Display or Video ad was shown.
- [Quality Score](https://meetadmiral.com/glossary/quality-score): Google's 1–10 rating of how relevant a keyword, its ad and its landing page are.
- [First-page bid estimate](https://meetadmiral.com/glossary/first-page-bid): The bid Google thinks you need for your ad to reach the first page of results.
- [Eligible (limited)](https://meetadmiral.com/glossary/eligible-limited): An ad that is approved but restricted: serving less than it could, usually for a policy reason.
- [Disapproved ad](https://meetadmiral.com/glossary/disapproved-ad): An ad Google or Meta has rejected for a policy reason. It is not showing.
- [Low search volume (rarely served)](https://meetadmiral.com/glossary/rarely-served): A keyword Google has switched off because almost nobody searches for it.
- [Keyword Planner](https://meetadmiral.com/glossary/keyword-planner): Google's free tool for how many people search a term each month, and what a click costs.
- [Impression share and limited by budget](https://meetadmiral.com/glossary/impression-share): How often your ad showed out of the times it could have, and the reason it did not.
- [Conversion action](https://meetadmiral.com/glossary/conversion-action): The thing you told Google to count as a result: a lead, a purchase, a call.
- [Conversion tracking](https://meetadmiral.com/glossary/conversion-tracking): The tag on your website that tells the ad platform a click turned into something.
- [Cost per conversion (CPA)](https://meetadmiral.com/glossary/cost-per-conversion): What one result cost you: spend divided by conversions.
- [ROAS](https://meetadmiral.com/glossary/roas): Return on ad spend: revenue from the ads divided by what they cost.
- [Location targeting: presence or interest](https://meetadmiral.com/glossary/location-targeting): Whether your ads reach people in your area, or anyone who has shown interest in it.
- [Ad schedule](https://meetadmiral.com/glossary/ad-schedule): The hours and days a campaign is allowed to run, and the bid for each.
- [Device bid adjustment](https://meetadmiral.com/glossary/device-bid-adjustment): Paying more or less for a click from mobile, desktop or tablet.
- [Audience Network](https://meetadmiral.com/glossary/audience-network): Meta's ads on other people's apps and sites, on by default, and rarely worth it.
- [Meta pixel](https://meetadmiral.com/glossary/meta-pixel): The tag that lets Meta see what happens on your site after the click.
- [Link click vs landing page view](https://meetadmiral.com/glossary/landing-page-view): A link click is counted the moment someone taps your ad. A landing page view is counted only when Meta confirms your page loaded, so it counts the people who actually arrived, even if they leave straight away.
- [Creative fatigue](https://meetadmiral.com/glossary/creative-fatigue): An ad the same people have seen too often, and stopped responding to.
- [Frequency](https://meetadmiral.com/glossary/frequency): How many times, on average, each person has seen your ad.
- [Responsive search ad](https://meetadmiral.com/glossary/responsive-search-ad): A Google Search ad built from up to 15 headlines and 4 descriptions that Google mixes.
- [Ad strength](https://meetadmiral.com/glossary/ad-strength): Google's Poor-to-Excellent rating of an ad's or asset group's creative variety.
- [Performance Max](https://meetadmiral.com/glossary/performance-max): A Google campaign type that runs across Search, Display, YouTube, Gmail and Maps from one asset group.
- [Asset group](https://meetadmiral.com/glossary/asset-group): The bundle of headlines, images and videos a Performance Max campaign runs from.
- [Demand Gen](https://meetadmiral.com/glossary/demand-gen): Google's visual campaign type for YouTube, Discover and Gmail, aimed at people who are not searching yet.
- [Audience signal](https://meetadmiral.com/glossary/audience-signal): The starting audience you hand a Demand Gen or Performance Max campaign.
- [Video campaign](https://meetadmiral.com/glossary/video-campaign): A Google campaign that runs a YouTube video as the ad.
- [Shopping campaign](https://meetadmiral.com/glossary/shopping-campaign): Product ads with a picture and a price, built from your Merchant Center feed.
- [Merchant Center feed](https://meetadmiral.com/glossary/merchant-center-feed): The product file Google Shopping reads: titles, prices, stock, images.
- [Product group](https://meetadmiral.com/glossary/product-group): The slice of your feed a Shopping ad group bids on, and the level spend is reported at.
- [Receipt](https://meetadmiral.com/glossary/receipt): Admiral's record of one change: what changed, who approved it, when, and whether it can be undone, written before the change lands.
- [Management fee and percentage of spend](https://meetadmiral.com/glossary/management-fee): The two ways an agency charges to run your ads: a flat retainer, or a share of what you spend, and the floor below which neither pays for itself.

## Compared with

- [Optmyzr vs Admiral](https://meetadmiral.com/compare/optmyzr): checked against Optmyzr's own pricing page on 2026-09-11
- [Opteo vs Admiral](https://meetadmiral.com/compare/opteo): checked against Opteo's own pricing page on 2026-09-11
- [AgencyAnalytics vs Admiral](https://meetadmiral.com/compare/agencyanalytics): checked against AgencyAnalytics's own pricing page on 2026-09-11
- [Adzooma vs Admiral](https://meetadmiral.com/compare/adzooma): checked against Adzooma's own pricing page on 2026-09-11
- [AdCreative.ai vs Admiral](https://meetadmiral.com/compare/adcreative-ai): checked against AdCreative.ai's own pricing page on 2026-09-14
- [Madgicx vs Admiral](https://meetadmiral.com/compare/madgicx): checked against Madgicx's own pricing page on 2026-09-14
- [Bïrch (formerly Revealbot) vs Admiral](https://meetadmiral.com/compare/revealbot): checked against Bïrch (formerly Revealbot)'s own pricing page on 2026-09-14

## What Admiral is not

- Not a reporting dashboard across every marketing channel, not a rank tracker, and not a script editor.
- Not for Microsoft, Amazon or LinkedIn ads. Google Ads and Meta only.
- Not an agency of people. The work is done by software and approved by the customer.

## Pricing (monthly, by ad spend band)

- Under $3,000/mo ad spend: Business $99/mo; 2 ad accounts, 2 seats, data refreshed daily, 580 credits a month (about 60 voice minutes, 60 typed answers, 10 campaign drafts, 2 market checks and 50 images).
- $3,000–$10,000/mo ad spend: Business $149/mo; 3 ad accounts, 3 seats, data refreshed daily, 1,080 credits a month (about 120 voice minutes, 100 typed answers, 20 campaign drafts, 4 market checks and 100 images).
- $10,000–$50,000/mo ad spend: Business $249/mo; 5 ad accounts, 5 seats, data refreshed hourly, 1,620 credits a month (about 180 voice minutes, 150 typed answers, 30 campaign drafts, 6 market checks and 150 images).
- Over $50,000/mo ad spend: Business $399/mo; 8 ad accounts, 10 seats, data refreshed hourly, 2,750 credits a month (about 300 voice minutes, 250 typed answers, 50 campaign drafts, 10 market checks and 300 images).
- New subscriptions are USD only. Historical invoices and ad reporting keep their original currency.
- Agency: each client is priced at the Business band for its own spend, on one invoice. Sold by conversation.
- Admiral reviews every account daily on Business, at no credit cost.
- The free audit requires signup and an ad connection. The 3-day trial of Business includes 150 credits (about 15 voice minutes, 20 typed answers, 2 campaign drafts and 1 market check) and excludes creative generation. A paid plan is required for product access after expiry; billing and privacy controls remain available.
- Credits are one monthly allowance, spent in any mix. Image: 1 credit. Video: 4 credits/second, 4/6/8 seconds at 720p with audio. Voice: 2 credits a minute. Credits included with your plan reset on the first day of each month (UTC) and do not carry over. Need more? Buy a top-up pack. Packs are bought only when you choose to, never automatically, and pack credits do not expire with the month.

## Get started

- [Choose a plan](https://meetadmiral.com/pricing): what Business includes at each spend, the agency plan, trial terms and undo limits.
- [Book an ads review](https://meetadmiral.com/book): talk to a person before connecting an ad account.