Google Ads

Ad strength

Google's Poor-to-Excellent rating of an ad's or asset group's creative variety.

Ad strength is Google's rating (Poor, Average, Good or Excellent) of how much material an ad or a Performance Max asset group gives it to work with: the number of distinct headlines, whether they include the keywords, how many images and videos, how varied the descriptions. It is not a measure of results, and Google says it is not used to calculate Ad Rank, Quality Score or auction wins, so a low rating does not hold an ad back from the auction. What it shows is how many combinations Google has to test. The fix for a Poor rating is more and more different assets, and on a Search ad, pins kept to the one or two headlines that must appear.

Augusta Bhardwaj

Built Admiral · runs the audits on real accounts