Free WordPress plugin
Conversion tracking for Google Ads, on your WordPress site.
If you advertise on Google and cannot see which clicks turned into enquiries, Google is guessing on your behalf. Conversion tracking is what stops the guessing, and it is two pieces: the Google tag on your site, and a line of code at the moment somebody actually gets in touch. Most plugins do the first piece. This one does both.
GPLv2 · No account · Nothing is sent to us
Reads and writes
- Google Ads
- Meta
- HubSpot
- Salesforce
Settings · MeetAdmiral conversion tracking
ExampleConversion ID
AW-XXXXXXXXXX
Conversion label
iF4kCJq…
Moments that count
- Thank-you page · /thanks
- A tap on your phone number
- A tap on a WhatsApp link
- A Contact Form 7 send
Right now
Google tag: loaded by Site Kit. Stepped aside
Reporting: AW-XXXXXXXXXX / iF4kCJq…
Last enquiry counted: 21 Sep, 18:04
What it reports
Two values from Google Ads, and the moments that count.
You paste a Conversion ID and a Conversion label and choose which moments count. There is nothing else to configure.
Thank-you page
The page somebody only ever reaches once they have actually got in touch.
Add as many as ten.
Phone number
A tap on your phone number.
Any link on the site that dials. On a phone this is how most enquiries to a local business start.
A tap on a WhatsApp link.
Links to wa.me and api.whatsapp.com, counted the moment they are opened.
Contact Form 7
A form send.
Counted when the form reports that it sent, not when the button is pressed, so a failed send is not a lead.
The part other plugins get wrong
It will not double-count your leads.
Two Google tags for the same account count every enquiry twice, which is worse than having none at all. You optimise towards a number that is not real. Before it loads anything, this plugin looks for Site Kit by Google and for other plugins that load the Google tag properly, and steps aside when it finds one, still reporting your conversion without adding a second tag.
It cannot see a tag that a plugin or your theme prints straight into the page, so the settings screen says so and gives you a “Never” setting for when you know you have one.
It makes no request to Admiral, or to anyone but Google. It does not track WooCommerce purchases on purpose: Google’s own plugin already handles those, and running both would count every order twice.
Have Admiral set it up.
Admiral installs the plugin for you when it sets up your tracking, and checks the tag on every landing page your ads send people to.
3-day trial · No card required
