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Your marketing agency, in your palm.

What American advertisers search for, what it costs to have someone run their ads, and where software is taking that work: an autopilot that does more of it while you stay in charge. Six points, about three minutes.

Start freeRead the six points

People are not searching for ad software. They are searching for someone to run their ads.

In the US, eleven ways of asking for someone to run your ads draw about 17,920 searches a month. Sixteen ways of asking for ads software draw 950. The want is not a dashboard. It is the work.

Google Keyword Planner · United States · exact terms · Sep 2025 to Aug 2026About 19 to 1
“ppc agency”, “google ads agency”and nine more ways to hire someone to run them17,920searches a month
“ppc software”, “ad management software”and fourteen more ways to ask for software950searches a month

An agency retainer, or a tool you run yourself at night.

Until now, those were the two roads. The third: the agency’s work, done by software, approved by you.

An agency retainer

US agencies that run Google ads charge 10% to 20% of what you spend, with a monthly floor of $750 to $1,000. On a $3,000 budget the floor alone is a quarter to a third of your ad money.

A typical PPC agency, US
Management fee10% to 20% of spendMonthly minimum$750 to $1,000Floor on a $3,000 budget25% to 33% of itFee on a $10,000 budget$1,000 to $2,000

A tool you run yourself, at night

The other road is a tool: three dashboards and a report you must remember to open. The software watches; the work is still yours, after hours.

Your evenings · Example
Google Ads dashboard3 alerts since MondayUnread
Meta dashboard5 alerts since MondayUnread
Analytics2 alerts since MondayUnread
September reportSent on the 1stNot opened

The agency’s work, done by software, approved by you.

Admiral reads your business, plans and builds your Google and Meta ads, and asks you before anything spends.

  • Tracking first. Your landing page is checked for the conversion tag before any click is bought.
  • Built paused. The campaign goes on only when you say so.
  • A receipt for every change, with an undo where it can be reversed.
Harbour Skin Clinic · ExampleNeeds you
Turn on “Facials · Search” at $20 a day
Built fromharbourskin.exampleConversion tag on /bookFoundUntil you approvePaused
Not nowApprove
09:15 · You approved · campaign onUndo

QRCodeStack: 40% of one month’s spend was leaking.

In the thirty days before the audit, 40% of what QRCodeStack spent on Google Ads went to search terms that had never converted and to placements that brought traffic and nothing else. The fixes were approved. Four weeks on, the same budget bought 86 verified activations instead of 53, on 3% less spend. Read the field note

Watch QRCodeStack’s film

QRCodeStack’s case film
QRCodeStack · four weeks on
Leaking before the fixes40% of spendVerified activations53 → 86Cost per activation40% lowerSpend3% less
Same monthly budget. The client’s own figures, published with permission.

Four things, in this order.

Every new campaign starts the same way, in the same order, because each step is what makes the next one safe.

1Read the business
2Plan the market and the budget
3Build the campaign, paused
4Check the tracking

Your website, what you sell, who it is for and what a customer is worth to you.

How many people search for what you sell, and a budget set from what a customer is worth.

Drafted from your answers, checked against what Google will accept, handed over paused.

Your landing page is checked for the conversion tag before any click is bought.

Where this goes: an autopilot that does more of the work.

Today Autopilot may only stop money. On Google Ads it blocks searches that never buy and pauses keywords that spend without results, at most 10 changes a day. Everything else waits for your tap. The goal is to move that line, one kind of change at a time.

  • The check earns it first. A kind of change moves across the line only after its check has earned trust on real accounts.
  • You switch it on. Autopilot starts off, and each rule has its own switch.
  • It stays inside your cap. Every change leaves a receipt, with an undo where it can be reversed.
Next channels, under the same rules. No dates yet. Microsoft AdvertisingChatGPT adsLinkedIn Ads See the channels
Autopilot · Harbour Skin Clinic · ExampleOn

Acts alone today

Search terms that spend and never convertBlocks the searchAsk meDo it
Keywords with nothing to show for the moneyPauses the keywordAsk meDo it
Expensive keywords Google rates badlyPauses the keywordAsk meDo it
The line we move, one proven check at a time

Waits for your tap today

Budgets and bidsEvery move waits for your tapAsk me
AdsA new draft waits until you approve itAsk me
Everything on MetaEvery change waits for your tapAsk me
At most10changes a day, inside a cap you set

Get the manifesto in your inboxto read again, or send to whoever runs your ads.

How we handle it

Sources: Google Keyword Planner, United States, exact terms, average monthly searches September 2025 to August 2026 (“digital marketing agency”, 40,500 a month, is left out because it is not only about ads); agency prices from WebFX’s price page (2026) and Straight North’s published minimum (via PPC.io, January 2026); the QRCodeStack field note on this site, published with permission; Autopilot’s limits from the product as it ships today.

Start with the free audit.

Connect Google Ads or Meta and every named check runs on the data already in your account: 49 on a Google Ads account, 14 on a Meta one. Free for 3 days, no card. The audit changes nothing. Plans start at $99 a month, priced by what you spend on ads.

No card to start. Nothing changes until you say so.

First audit · harbourskin.exampleExample
Read 30 days of Google Ads4 found, nothing changed
  1. Search terms that spend and never convert“free consultation”, “skin clinic jobs”$212this month
  2. Keywords with nothing to show for the money“cheap facial near me”, 31 clicks, no bookings$64this week
  3. Ads leaking onto search partners and the Display network11% of spend, no bookings$118this month
  4. One enquiry counted many timesThe booking form counts each booking twice2×bookings overstated

49 named checks on Google Ads and 14 on Meta, each time it reads.