The manifesto · six slides
Your marketing agency, in your palm.
Where small-business ad money goes, what it has cost to fix, and what software can now do about it with you still in charge.
3-day trial · No card required · The audit changes nothing in your account
Reads and writes
- Google Ads
- Meta
- HubSpot
- Salesforce
Three things wasting money. One tag missing.
This example is in USD; yours is in your ad account’s currency. Missing amounts stay unknown.
- Search terms that never converted37 terms$412
- Search Partners and Display left on2 campaigns$331
- Keywords with spend, no return19 keywords$286
- Conversion trackingtag missing on /booknot counted
Six slides
The trend, the old way, the new way, the proof.
1 · The trend, with a number
People are not searching for ad software. They are searching for someone to run their ads.
In India, the twelve plain phrases for “run my Google ads” draw about 6,630 searches a month; the ten phrases for “ad management software” draw 120. Google Keyword Planner, exact terms, August 2026. The want is not a dashboard. It is the work.
2 · The old way, and what it costs
An agency retainer, or a tool you run yourself at night.
Retainers in India run $100 to $600 a month, and most established agencies also take 15% of spend. Below about $250 of monthly spend the retainer cannot pay for itself. The other road is a tool: three dashboards and a report you must remember to open.
3 · The new way
The agency’s work, done by software, approved by you.
Admiral reads your business, plans and builds your Google and Meta ads, and asks you before anything spends. It checks the tracking, creates the campaign paused, and turns it on only when you say so. Every change leaves a receipt, and every reversible one has an undo.
4 · Proof, with a name
QRCodeStack: 40% of one month’s spend was leaking.
In the thirty days before the audit, QRCodeStack spent ₹87,049 (about $1,040) on Google Ads. Admiral found ₹34,800 of it on search terms that had never converted and on placements that brought traffic and nothing else. The fixes were approved, and the receipts say what happened four weeks on. Read the field note →
5 · The order
Four things, in this order.
Read the business. Plan the market and the budget. Build the campaign, paused. Check the tracking before anything is spent. In that order, because each step is what makes the next one safe.
6 · Where to start
Start with the free audit. Nothing changes until you click.
Connect Google Ads or Meta and every one of the 61 checks runs on the data already in your account. Free for 3 days, no card. The audit changes nothing. Plans start at $99 a month, priced by what you spend on ads (Under $3,000/mo · $3,000–$10,000/mo · $10,000–$50,000/mo · Over $50,000/mo).
Sources: Google Keyword Planner (exact terms, India, August 2026); the QRCodeStack story on this site, published with permission; prices from the pricing page. The rupee figures are the client’s own; the dollar figure is an approximation at the time of writing.
Start with the free audit.
Nothing changes until you click. Connect an account, read what it found, and decide.
3-day trial · No card required
