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Can Google see your enquiries?

If you pay for ads and cannot see which clicks turned into enquiries, Google is guessing on your behalf, and so is Meta. Open a page of your site, press the Admiral button, and it tells you what is there, in plain words rather than a developer console.

Add to ChromeRun the free audit instead
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Example
1Add it to Chrome
2Open a page your ads send people to
3Press the Admiral button

Free, from the Chrome Web Store. No account, nothing to set up.

Your landing page, the way a visitor sees it.

The reading opens beside the page, worst finding first.

One reading of the page in front of you.

Five findings, worst first, each with a word for where it stands: Working, Worth knowing or Needs fixing. Nothing to set up and nothing to sign in to.

Can Google see the page at all?

The Google tag is what lets Google Ads connect a click on your ad to what the visitor did next. The reading names every Google Ads account it finds. Two is often normal (an agency running ads alongside you), so it is reported as a fact to check, never as a fault.

What the reading can say

WorkingGoogle can see this visit.
Worth knowing2 Google Ads accounts are being told about this visit.
Worth knowingGoogle Tag Manager is loading, but no Google Ads account is named on this page.
Needs fixingNothing on this page tells Google about this visit.

Can the visit be traced back to an ad?

Google and Meta add a marker to the address when somebody clicks an ad. If you clicked your own ad and the marker is missing, auto-tagging is off and the click cannot be matched to the enquiry. A marker can also be carried in on a copied link, so the reading says what it saw and leaves the conclusion to you.

What the reading can say

Worth knowingThis address carries the marker a Google Ads click leaves behind.
Worth knowingThis visit is labelled by hand, not by the ad platform.
Worth knowingNothing in this address says where the visit came from.

How would somebody actually get in touch?

Phone links, WhatsApp links, forms and email links are counted, because each one is a moment that has to report back before Google learns that an ad worked.

What the reading can say

Worth knowing1 phone link, 1 WhatsApp link, 1 form on this page.
Worth knowingThere is no way to get in touch on this page.

Can Facebook and Instagram see it?

The Meta pixel does for Facebook and Instagram ads what the Google tag does for Google. Two pixels are named the same way two Google accounts are: as a fact to check.

What the reading can say

WorkingFacebook and Instagram can see this visit.
Worth knowing2 Meta pixels are reporting this visit.
Worth knowingNothing here reports to Facebook or Instagram.

It cannot read a page you did not ask it to.

It reads only the page in front of you, only when you press the button, and sends nothing anywhere. There is no background reading, no storage and no account.

Already use Admiral? The same checks run on every page your ads send people to, with the fix queued beside each finding

What it may do
ReadsThe tab you press the button onWhenOnly when you press itSendsNothing about the page you checkedStoresNothingAccountNonePermissionsactiveTab and scripting
The one exception

The LinkedIn read is started from inside Admiral. It uses the LinkedIn session already open in your browser for that one request, and sends that one company page’s public details to your Admiral workspace, where you review them before anything is saved. Your LinkedIn session itself is never stored or sent.

Want the fix, not just the reading?

Run the free audit. Admiral checks the tag on every landing page your ads send people to, creates the conversion action for you, and can put the tag there once you grant the access.

No card to start. Nothing changes until you say so.

First audit · harbourskin.exampleExample
Read 30 days of Google Ads4 found, nothing changed
  1. Search terms that spend and never convert“free consultation”, “skin clinic jobs”$212this month
  2. Keywords with nothing to show for the money“cheap facial near me”, 31 clicks, no bookings$64this week
  3. Ads leaking onto search partners and the Display network11% of spend, no bookings$118this month
  4. One enquiry counted many timesThe booking form counts each booking twice2×bookings overstated

49 named checks on Google Ads and 14 on Meta, each time it reads.