The price moves with your budget

Yes, and it needs no budget or card. Connect a Google Ads or Meta account and the audit computes from the data already in it. Your workspace then runs on the Growth plan free for 14 days — after that it settles onto Starter limits (one account, checked weekly) until you pick a plan. Nothing is hidden when the trial ends, nothing is switched off, and no campaign is touched.

Read and manage on the accounts you pick, through the platform's own OAuth. We never see your password, and Admiral reads far more than it writes.

Not unless you delegate a specific rule to autopilot — and even then only pause and block, capped at 10 a day.

Yes — a younger audit than the Google one, and we'd rather be precise about the difference. A connected Meta account gets a setup audit (pixel, optimisation goals, placement split, ad depth), creative-fatigue and placement-leak checks priced from your history, delivery alerts, budget moves with receipts, and its side of the cross-channel verdict. The line-item depth Google gets — search terms, bids — is still expanding to Meta.

Yes, and this one's new. Admiral generates on-brand ad images — and short videos — from your scanned site, or from a logo or product photo you upload, for whichever account you connected. On Meta the image attaches straight to the ad: that's how Admiral closes the loop on the creative-fatigue it already flags, no longer just reporting the tired ad but handing you a fresh one to test. On Google it lands in your asset library (Search ads are text, so there's no ad to pin it to yet). It uses frontier image and video models under the hood — the keys are ours, so it's a call Admiral makes for you, not another account to wire up. It's rolling out account by account, and every workspace gets a set number of generations a month so nothing runs up a bill — we raise it as plans do.

Admiral checks from two directions: whether conversions arrive at all, and — if you're spending with none recorded — by fetching your landing pages and looking for your tag. If the tag is there it says so honestly: the click side is wired, and the page people reach after converting is the next thing to check.

Not on a self-serve plan yet. It creates the conversion action inside your Google Ads account and tells you which page is missing the tag; putting it there is still your move (or ours, if we run your account). Installing into Google Tag Manager and WordPress is built and waiting on Google's review and the plugin listing.

That's what Guided Launch is for, across every format Google runs. Paste your site — optionally with a product feed — and Admiral drafts the campaign for whichever account you connected: a Google Search campaign (one ad group, keywords, negatives, a responsive search ad); a Demand Gen, Display, or Performance Max campaign (its asset group, with the creative generated on-brand); a Video campaign that uploads your ad clip to YouTube unlisted and runs it; a Shopping campaign built from your Merchant Center feed; or a Meta campaign (objective, audience, and creative). You edit it, dry-run it against the platform, and push it paused. And the audit finds each format's own leaks — dead Performance Max asset groups, Display placements that spend and never convert, thin Demand Gen creative, disapproved Shopping products and stale feeds — not just Search's.

Yes — this one's new. Connect your Merchant Center and Admiral reads the feed, drafts a Shopping campaign against it, and audits the feed the same way it audits the rest: disapproved products, product groups spending with no conversions, a feed gone stale. Shopping fixes are feed-side, so Admiral names the exact product and reason rather than pretending it's a one-click toggle — but you connect once and it's in every sync.

Any time, from Settings. You keep access to the end of the period you've paid for.