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What broke, what it cost, and the exact fix.
Field notes and guides: a leak found on a real account, what it cost in that account’s own currency, the fix that was approved, and what the receipts say afterwards.
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- Google Ads
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Field notes
Twenty notes from the work.
Google Ads · 27 September 2026 · 5 min read
How much does Google Ads cost? The bids for 29 searches
Google Ads has no price list. A year of Keyword Planner top of page bids for 29 common small-business searches in the US, and what they do and do not tell you, with a CSV to download.
Read itAgencies · 27 September 2026 · 6 min read
Where businesses look for help with their Google and Meta ads: 23 countries
A year of Google Keyword Planner data for 67 searches in 23 countries: where demand for help running ads is, how searches for a service compare with searches for software, and a CSV to download.
Read itCreative work · 5 September 2026 · 5 min read
How we turned DiskKind's cleanup flow into a 30-second product film
DiskKind does not promise a magical clean-up button. Its film had to show the harder (and more useful) story: inspect the evidence, make the choice, and keep a receipt.
Read itGoogle Ads · 27 August 2026 · 7 min read
How QRCodeStack cut Google Ads waste by 40% with Admiral
₹7.97 lakh of lifetime spend, 739 provider-reported conversions, and a conversion tag Admiral could only see once it knew the account's own id. What the first audit found on a real customer account, which fixes were approved, and what the receipts say four weeks on.
Read itGoogle Ads · 27 August 2026 · 8 min read
Google Ads audit tools compared: Admiral vs Optmyzr vs Adzooma
Three tools, three different jobs. Optmyzr is the professional's toolkit, Adzooma is a free-to-start dashboard with suggestions, and Admiral prices every leak and turns the fix into one click with an undo. Which fits which buyer, read from each vendor's own page.
Read itGoogle Ads · 27 August 2026 · 8 min read
Google Ads waste: six reports that reveal it
You cannot estimate waste from a benchmark. Use six Google Ads reports to find the exact cost in your own account without counting the same rupee twice.
Read itMeta Ads · 27 August 2026 · 8 min read
Meta Ads vs Google Ads for Indian SMBs in 2026
The wrong question is which platform is better. The right one is whether anybody is searching for what you sell. A ten-minute demand check, the settings each platform uses by default, and a decision table by business type, plus what each platform quietly does to a small budget by default.
Read itAgencies · 27 August 2026 · 6 min read
Why your agency hides your ad spend leaks
Not malice. Arithmetic. A percentage-of-spend fee pays more when the account leaks, a report built on clicks flatters everyone, and the change history is the one tab nobody sends you. Where the incentive bends, what a good agency does about it, and the three reports that end the conversation.
Read itAgencies · 24 August 2026 · 7 min read
What should Google Ads management cost in India?
Retainers run ₹8,000 to ₹50,000 a month and most established agencies charge 15% of spend. Below ₹20,000 of spend an agency cannot pay for itself. The bands, the arithmetic, and the four questions that tell you which side of them you are on.
Read itAgencies · 24 August 2026 · 6 min read
Ask your agency for the last ten changes they made
One question separates an agency doing the work from one sending you a dashboard screenshot: what were the last ten changes, and what did each one do? Here is the question, what a good answer looks like, and the five reports that let you check it yourself.
Read itMeta Ads · 24 August 2026 · 5 min read
Your Meta ads can't tell you which one produced a customer
We checked 558 Indian businesses running Meta ads last week. 160 had no ad tag on their homepage at all. Here is the thirty-second check you can run on your own site, what each result means, and what to do about it.
Read itGoogle Ads · 16 August 2026 · 6 min read
Your Performance Max campaign has a dead asset group
Performance Max hides most of what it does, but asset groups report cost and conversions, so a dead one (spending, zero sales) is findable in three clicks. How to spot it, and what to do.
Read itGoogle Ads · 16 August 2026 · 5 min read
Your Display campaign is paying for junk app placements
The Display Network spreads your ads across millions of apps and sites, much of it accidental-tap traffic that never converts. How to pull the placement report, find the leaks, and exclude them.
Read itMeta Ads · 14 August 2026 · 6 min read
Your Meta ad is fatiguing: the numbers that say refresh
An ad doesn't die at once, it fades. Frequency climbs, CTR falls, and CPM can rise. Read the three trends together, decide when to refresh, and see what 'fresh' actually has to change.
Read itMeta Ads · 13 August 2026 · 6 min read
Four Meta Ads defaults that quietly spend your money
No pixel, click optimisation, Audience Network, and one ad per ad set can all distort what a small account buys. Check each in five minutes.
Read itMeta Ads · 13 August 2026 · 5 min read
Link clicks are not landing-page views: measure the gap
On Meta, a link click is a tap, not a visit. Learn where clicks disappear, how to measure arrival rate, and what to optimise for next.
Read itGoogle Ads · 12 August 2026 · 5 min read
The bid you set isn't the bid that serves: why your keywords are invisible
An enabled keyword can stay almost invisible when its bid is below Google's first-page estimate. Find the threshold and decide whether it is worth crossing.
Read itGoogle Ads · 12 August 2026 · 6 min read
Nobody searches for your clever keyword: the 10-minute demand check
A precise keyword can describe your product perfectly and still have no demand. Use this ten-minute Keyword Planner check before you bid.
Read itGoogle Ads · 12 August 2026 · 5 min read
Your Google Ads say “Eligible (limited)”? Check your headlines for a trademark
An ad can be approved and still barely serve. Here is how to inspect an Eligible (limited) status, find a trademark restriction, and rewrite it.
Read itGoogle Ads · 12 August 2026 · 7 min read
Google Ads spending but nothing converting? Six leaks to check before you blame the market
Most 'ads don't work' accounts are leaking in one of six specific places, and every one is checkable for free in your own account tonight. The exact reports to open, and what to do at each.
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