Google Ads audit tools compared: Admiral vs Optmyzr vs Adzooma

Search for “google ads audit tool” and you get three kinds of page: a vendor describing itself, a listicle written by someone who has opened none of the tools, and a forum thread from 2021. This is the fourth kind. We build one of the three tools below, we say so, and every claim about the other two was read off their own public page on a stated date: the ledgers at /compare/optmyzr and /compare/adzooma carry the dates and the links.

The short version: these are three different products for three different people, and the most useful thing this page can do is tell you which one you are.

The grid

	Optmyzr	Adzooma	Admiral
Built for	PPC professionals and agencies running many accounts	Small businesses who want a free look at the account	Business owners and small agencies who want the leak priced and the fix approved
Platforms	Google, Microsoft, Amazon, Meta, LinkedIn, Yahoo Japan	Google, Microsoft, Meta	Google audits: Search, Demand Gen, Display, PMax, Video and Shopping; plus Meta. Launch availability varies by format
The audit	Audit and insight tools inside the product	Performance score plus a list of opportunities	26 named checks on every sync, each priced from your own history
Applying a fix	Rules, scripts, one-click optimisations, scheduled automation	One-click apply; automation on the paid plan	Nothing without your click; autopilot can only pause and block, 10 a day
Undo	Not stated on the pricing page	Not stated on the pricing page	One-click undo where supported; otherwise labelled final
Conversion tag	Not stated	Not stated	Supported installs through GTM, WordPress, FTP or a pull request after you grant access
Price	Tiered by spend and billing term; check the current pricing selector	Free, Silver and Gold plans	$49–$549/mo by spend band, USD, published
Who does the work	You do, in their software	You do, in their software	A marketing agency in your palm: Admiral reads your business, plans and builds your Google and Meta ads, and asks you before anything spends.

Optmyzr: the professional’s toolkit

Optmyzr has been the PPC specialist’s workbench for over a decade: scripts, rule engines, bid experiments, and coverage across six platforms. If you run ads for a living, manage a dozen accounts, and want more levers than Google gives you, it is a good product and you should probably have it. Its audit is one tool among many rather than the point of the product, and its pricing is set for the buyer who bills clients in dollars.

Where it is the wrong fit: a business owner with one account who wants to know what is being wasted, in money, and does not want to learn a rule builder to find out.

Adzooma: the free look

Adzooma is where a lot of Indian small businesses start, because it costs nothing to connect an account and see a performance score with a list of “opportunities” under it. That is a fair place to begin. The limits show up after the first click: an opportunity is a suggestion without a rupee figure attached, applying it is a one-way door with no stated undo, and the score tells you the account is a 62 without telling you which ₹19,000 makes it not a 90.

Where it is the right fit: you want a free dashboard across Google, Microsoft and Meta and are happy to judge each suggestion yourself.

Admiral: the leak, priced, and the fix with a receipt

Admiral is built for the moment after the free look. It runs 26 named checks on every sync: search terms that never converted, Search Partners left on, a location set to interest instead of presence, a page view counted as a conversion, keywords bidding below the first page, and prices each finding from the account’s own history. Each one arrives as a proposal; nothing changes until you click; every successful change has a receipt, with undo where supported. It covers Google and Meta only, in 11 Indian languages, and it does the planning and building an agency would: A marketing agency in your palm: Admiral reads your business, plans and builds your Google and Meta ads, and asks you before anything spends.

Where it is the wrong fit: you run Microsoft or Amazon ads, or you want a script editor. It has neither.

The others you will see mentioned

Opteo is the closest to Admiral in spirit: a Google-only suggestions product, well made, priced from $129 a month; the ledger is at /compare/opteo. AgencyAnalytics is not an audit tool at all; it is a client-reporting dashboard across 85+ sources that changes nothing, and an agency can sensibly run it beside any of the three above; /compare/agencyanalytics. Google’s own “Recommendations” tab is free and worth reading once, with the caveat that it optimises for Google.

Three more come up often enough to be worth placing, and two of them are not really in this category at all. AdCreative.ai makes creative, banners, ad copy, product shots, scored before they run. It does not open your account or tell you what a search term wasted, so it sits beside an audit tool rather than against one: /compare/adcreative-ai. Madgicx is an ecommerce stack built around Meta, with agents that act on the account by design; /compare/madgicx. Bïrch, which you will still find as Revealbot, is rules-and-strategies automation across Meta, Google, Snapchat and TikTok, the clearest opposite of approve-everything, and priced by spend with overages; /compare/revealbot.

How to choose in one minute

• You run ads for a living, several platforms: Optmyzr.
• You want a free score before deciding anything: Adzooma.
• You want the waste in money, the fix in one click, and the undo: Admiral.
• You want the planning and building done for you, with receipts, and no agency to phone: Admiral.

Whichever you pick, run the free audit here first. It costs nothing, needs no card, and the finding list is yours to take to any of the other tools.