Compared · read from Opteo’s own page on 11 September 2026
Opteo vs Admiral: Google-only suggestions, or Google and Meta with receipts
Opteo focuses on a similar workflow: it reads a Google Ads account and proposes changes you approve. It is well made and Google-only. The differences are where the money is counted, whether Meta is in the same view, what happens after a change lands, and who can be at the helm.
3-day trial · No card required · The audit changes nothing in your account
Reads and writes
- Google Ads
- Meta
- HubSpot
- Salesforce
What Admiral is not
- Admiral does not run Microsoft Ads.
- Admiral's Meta audit is younger than its Google one: setup, fatigue, placement and budget checks, not yet the line-item depth Search gets.
- Admiral shows no benchmark against other accounts until at least five can be compared.
Pick Opteo if you only run Google Ads, bill in dollars, and want a mature suggestions product with a long track record.
The ledger
Row by row, checked against Opteo’s own page.
Opteo
Admiral
Price
OpteoBasic $129 a month to $25K of spend and 10 accounts; Professional $249 to $100K and 25 accounts; Agency $499 to $250K and 75 accounts; Enterprise on request.
AdmiralOne plan, Business, at $99–$399 a month by ad-spend band, with more accounts, seats and credits at each band; at $10K–$50K of spend it is $249. Published in USD. A paid plan is required after the 3-day trial.
Free trial
OpteoA free trial is offered; its duration is not stated on the pricing page.
Admiral3 days of Business, no card. Sign up and connect an ad account for the software audit. Generation is excluded; product access requires payment after the trial.
Platforms
OpteoGoogle Ads only.
AdmiralGoogle Ads audits across Search, Demand Gen, Display, Performance Max, Video and Shopping, plus Meta, with one verdict across both on the same money axis.
The audit
OpteoOngoing improvement suggestions for a connected Google Ads account.
Admiral26 named checks on available data, with costs where known; the Meta side gets its own setup, fatigue and placement checks.
Making a change
OpteoSuggestions you accept in the product, applied to Google Ads.
AdmiralNothing changes without your click. Autopilot, if you switch it on, can only pause and block: 10 actions a day.
Undoing a change
OpteoNot stated on the pricing page.
AdmiralEvery successful change has a receipt. Supported changes have one-click undo; changes without a clean reversal are labelled final.
Conversion tracking
OpteoNot stated on the pricing page.
AdmiralCreates the conversion action and identifies missing tags; supported installs use Tag Manager, WordPress, FTP or a pull request after you grant access.
Client reports
OpteoGoogle Ads reports are listed on each plan.
AdmiralWhite-label monthly reports on revocable links, built from the receipts.
Launching campaigns
OpteoNot stated on the pricing page.
AdmiralGuided Launch drafts campaigns for the formats enabled in your workspace; every draft lands paused and is dry-run against the platform first.
Who does the work
OpteoYou do, in their software.
AdmiralA marketing agency in your palm: Admiral reads your business, plans and builds your Google and Meta ads, and asks you before anything spends. You approve each change and get a receipt for it.
The Opteo column was read from opteo.com/pricing on 11 September 2026. “Not stated” means their page did not say. If a row is wrong, it is wrong in public: tell us and it will be corrected with the date.
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The audit runs before you pay anything.
Connect Google Ads or Meta and every check runs on the data already in your account. Free for 3 days, no card. Nothing changes without your click.
3-day trial · No card required
