Compared · read from Opteo’s own page on 26 August 2026
Opteo vs Admiral — Google-only suggestions, or Google and Meta with receipts
Opteo is the closest product to Admiral in spirit: it reads a Google Ads account and proposes changes you approve. It is well made and Google-only. The differences are where the money is counted, whether Meta is in the same view, what happens after a change lands, and who can be at the helm.
What Admiral is not
- Admiral does not run Microsoft Ads.
- Admiral's Meta audit is younger than its Google one: setup, fatigue, placement and budget checks, not yet the line-item depth Search gets.
- Admiral shows no benchmark against other accounts until at least five can be compared.
Pick Opteo if you only run Google Ads, bill in dollars, and want a mature suggestions product with a long track record.
The ledger
OpteoAdmiral
Price
OpteoBasic $129 a month to $25K of spend and 10 accounts; Professional $249 to $100K and 25 accounts; Agency $499 to $250K and 75 accounts; Enterprise on request.
Admiral$49–$549 a month by ad-spend band (₹3,999–₹43,999); at $50K of spend, Growth is $149. Published, in USD or INR.
Free trial
OpteoNot stated on the pricing page.
Admiral14 days on Growth, no card. The audit runs before you pay anything.
Platforms
OpteoGoogle Ads only.
AdmiralGoogle Ads audits across Search, Demand Gen, Display, Performance Max, Video and Shopping, plus Meta — with one verdict across both on the same money axis.
The audit
OpteoOngoing improvement suggestions for a connected Google Ads account.
Admiral26 named checks on every sync, priced in your currency; the Meta side gets its own setup, fatigue and placement checks.
Making a change
OpteoSuggestions you accept in the product, applied to Google Ads.
AdmiralNothing changes without your click. Autopilot, if you switch it on, can only pause and block — 10 actions a day.
Undoing a change
OpteoNot stated on the pricing page.
AdmiralEvery change is a receipt with the reverter stored before the change runs — undo is one click on every row, and the ones with no clean undo say "final".
Conversion tracking
OpteoNot stated on the pricing page.
AdmiralCreates the conversion action and names the landing page the tag is missing from; installs it through Tag Manager, WordPress, FTP or a pull request on accounts we manage.
Client reports
OpteoNot stated on the pricing page.
AdmiralWhite-label monthly reports on revocable links, built from the receipts.
Launching campaigns
OpteoNot stated on the pricing page.
AdmiralGuided Launch drafts campaigns for the formats enabled in your workspace; every draft lands paused and is dry-run against the platform first.
Someone to run it
OpteoSoftware only.
AdmiralFrom ₹12,999 a month we run the account inside the same approval queue.
The Opteo column was read from opteo.com/pricing on 26 August 2026. “Not stated” means their page did not say. If a row is wrong, it is wrong in public — tell us and it will be corrected with the date.
The audit runs before you pay anything.
Connect Google or Meta and see what Admiral finds in the first sync. Free for 14 days, no budget, no card.