Compared · read from Optmyzr’s own page on 26 August 2026

Optmyzr vs Admiral — for a business that wants the fix, not the dashboard

Optmyzr has been the professional's Google Ads toolkit for over a decade: optimisation scripts, rule engines, bid experiments, and coverage across Google, Microsoft, Amazon, Meta, LinkedIn and Yahoo Japan. If you already run ads well and want more levers, it is a good product. Admiral is built for the other buyer — the business owner or small agency who wants to know what is being wasted, in rupees, and approve the fix in one click.

What Admiral is not
  • Admiral does not run Microsoft, Amazon, LinkedIn or Yahoo Japan ads.
  • Admiral has no script editor or rule builder of its own; autopilot is a fixed set of pause-and-block actions under a hard daily cap.
  • Admiral does not do bid experiments across accounts the way Optmyzr's experiment tools do.

Pick Optmyzr if you run ads for a living across several platforms and want scripts, rule engines and experiments as your daily tools.

The ledger
Price
OptmyzrEssentials, Premium and Enterprise tiers. The pricing page lists tiers without figures today; Essentials was $299 a month when we checked on 24 Aug 2026, covering ad spend to $150K.
Admiral$49–$549 a month by ad-spend band (₹3,999–₹43,999); at $50K of spend, Growth is $149. Published, in USD or INR.
Free trial
Optmyzr14 days, no credit card.
Admiral14 days on Growth, no card. The audit runs before you pay anything.
Platforms
OptmyzrGoogle Ads, Microsoft Ads, Amazon Ads, Meta, LinkedIn, Yahoo Japan.
AdmiralGoogle Ads audits across Search, Demand Gen, Display, Performance Max, Video and Shopping, plus Meta. New-campaign creation depends on the format enabled for the workspace.
The audit
OptmyzrAccount audits and "insights" tools inside the product; a score-style view of the account.
Admiral26 named checks on every sync, each finding priced in your currency from your own history. The audit runs at connect, before you pay.
Making a change
OptmyzrRule engine, scripts and one-click optimisations; automation can apply changes on a schedule.
AdmiralNothing changes without your click. Autopilot, if you switch it on, can only pause and block — 10 actions a day.
Undoing a change
OptmyzrNot stated on the pricing page.
AdmiralEvery change is a receipt with the reverter stored before the change runs — undo is one click on every row, and the ones with no clean undo say "final".
Conversion tracking
OptmyzrNot stated on the pricing page.
AdmiralCreates the conversion action and names the landing page the tag is missing from; installs it through Tag Manager, WordPress, FTP or a pull request on accounts we manage.
Client reports
OptmyzrWhite-label reports.
AdmiralWhite-label monthly reports on revocable share links, built from the receipts — the "what we changed" section is the log in plain English.
Languages
OptmyzrEnglish interface.
AdmiralSpeaks 11 Indian languages and understands 23, by voice or text, switching when you do.
Someone to run it
OptmyzrSoftware only.
AdmiralFrom ₹12,999 a month we run the account inside the same approval queue, with a receipt for everything.

The Optmyzr column was read from www.optmyzr.com/pricing/ on 26 August 2026. “Not stated” means their page did not say. If a row is wrong, it is wrong in public — tell us and it will be corrected with the date.

The audit runs before you pay anything.

Connect Google or Meta and see what Admiral finds in the first sync. Free for 14 days, no budget, no card.

Run the free auditSee the price grid
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