Adzooma vs Admiral — a free dashboard with suggestions, or a priced audit with receipts
Adzooma is the tool most Indian small businesses try first, because it costs nothing to start: connect Google, Microsoft or Meta and it lists 'opportunities' with a one-click apply. That is a real product and a fair place to begin. Admiral is for the moment after — when you want to know what each opportunity is worth in your own currency, what happened after you applied it, and how to put it back.
- Admiral does not run Microsoft Ads.
- Admiral has no free-forever plan: the audit is free and the trial is 14 days, then it is priced by spend band.
- Admiral has no generic performance score; it prices each finding individually rather than grading the account.
Pick Adzooma if you want a free dashboard across Google, Microsoft and Meta and are happy to judge each suggestion yourself.
The Adzooma column was read from www.adzooma.com/pricing/ on 27 August 2026. “Not stated” means their page did not say. If a row is wrong, it is wrong in public — tell us and it will be corrected with the date.
The audit runs before you pay anything.
Connect Google or Meta and see what Admiral finds in the first sync. Free for 14 days, no budget, no card.