The 26 checks, and what each one can fix
These run against your account on every sync — across Google Search, Demand Gen, Display, Performance Max, Video and Shopping, plus Meta. 15 of the 26 end in a fix Admiral can apply for you — one click, recorded, and undoable — and where it says “the fix is yours”, that is Admiral being honest that it can only point.
Finds the actual searches people typed that cost money and produced nothing, and blocks them.
Admiral can fix it — adds them as negative keywords. You approve it in one click, and undoing it is one click too. The check’s own page →
Keywords that have spent well past what a conversion normally costs on this account, with no conversions.
Admiral can fix it — pauses the keyword. You approve it in one click, and undoing it is one click too. The check’s own page →
A Meta ad set whose goal is conversions, that has spent real money and driven none — only ever flagged once the account actually tracks conversions, so a missing pixel never reads as a true zero.
Admiral can fix it — pauses the ad set. You approve it in one click, and undoing it is one click too. The check’s own page →
Keywords with a low quality score that are still taking spend — you pay a penalty on every click for these.
Admiral can fix it — pauses the keyword. You approve it in one click, and undoing it is one click too. The check’s own page →
A search campaign quietly opted into partner sites and Display, which is on by default and rarely wanted.
Admiral can fix it — turns the extra networks off. You approve it in one click, and undoing it is one click too. The check’s own page →
Location targeting set to anyone who shows 'interest' in your area rather than people actually in it — Google's default, and the reason for a lot of foreign clicks.
Admiral can fix it — restricts targeting to presence. You approve it in one click, and undoing it is one click too. The check’s own page →
Ads blocked by policy
Google & MetaAn ad Google or Meta has rejected. It isn't showing, and nothing says so unless you go looking.
Admiral reports this one; the fix is yours. The check’s own page →
A campaign losing impression share purely because it runs out of budget — demand you're already paying to find.
Admiral reports this one; the fix is yours. The check’s own page →
An account that has stopped serving
Google & MetaEvery campaign paused, or nothing delivering. The most expensive failure in advertising is the silent one.
Admiral can fix it — re-enables the campaign that used to work. You approve it in one click, and undoing it is one click too. The check’s own page →
A conversion action counting page views or sign-ins as if they were sales, which drags automated bidding towards them.
Admiral can fix it — takes it out of the primary goal. You approve it in one click, and undoing it is one click too. The check’s own page →
Mobile, desktop or tablet costing far more per result than the others.
Admiral can fix it — adjusts the bid for that device. You approve it in one click, and undoing it is one click too. The check’s own page →
An age or gender band spending with no results behind it.
Admiral can fix it — excludes that audience. You approve it in one click, and undoing it is one click too. The check’s own page →
Individual placements — usually games and junk apps — taking spend and delivering nothing.
Admiral reports this one; the fix is yours. The check’s own page →
Times when the ads spend and nobody converts, week after week.
Admiral can fix it — changes the ad schedule. You approve it in one click, and undoing it is one click too. The check’s own page →
A Meta ad whose performance has decayed as the same people keep seeing it.
Admiral reports this one; the fix is yours. The check’s own page →
A Meta ad the same people have now seen too many times — the early warning that comes before the click rate falls, while the ad still works.
Admiral reports this one; the fix is yours. The check’s own page →
The individual pieces of a responsive ad that are rated 'Low' — they're dragging the whole ad down.
Admiral reports this one; the fix is yours. The check’s own page →
A Demand Gen ad using only one headline, description or image — Google's bare minimum, with nothing to test or rotate in when it wears out.
Admiral reports this one; the fix is yours. The check’s own page →
A Demand Gen campaign with no audience signal attached, so Google delivers to whoever it guesses might convert instead of the people you'd pick.
Admiral reports this one; the fix is yours. The check’s own page →
A Demand Gen campaign that has spent well past what a conversion normally costs on this account, with no conversions.
Admiral can fix it — pauses the campaign. You approve it in one click, and undoing it is one click too. The check’s own page →
An individual site or app your Display ads showed on that has spent well past what a conversion normally costs on this account, with none — the classic Display leak.
Admiral can fix it — excludes the placement, for sites and apps. You approve it in one click, and undoing it is one click too. The check’s own page →
An asset group that has spent well past what a conversion normally costs on this account, with no conversions — Performance Max hides which search or placement it came from, so the asset group is as precise as the fix gets.
Admiral can fix it — pauses the asset group. You approve it in one click, and undoing it is one click too. The check’s own page →
An asset group Google rates Poor or Average ad strength after real delivery — Performance Max leans harder on an asset group's creative than Search leans on a single ad, so a weak rating caps how much of the auction it can win.
Admiral reports this one; the fix is yours. The check’s own page →
Products in your feed that Google Merchant Center has disapproved — a disapproved product can't show in a Shopping ad, so paid clicks skip it entirely. The fix is in the feed (the exact reason is listed per product), not a one-click toggle, so Admiral surfaces them for you to correct.
Admiral reports this one; the fix is yours. The check’s own page →
A Shopping product group (ad group) that has spent well past what a sale normally costs on this account, with none — Shopping reporting rolls views up to the group, so pausing the ad group holding it stops the spend while you rework the products or their bids.
Admiral can fix it — pauses the ad group. You approve it in one click, and undoing it is one click too. The check’s own page →
The linked Merchant Center feed hasn't synced into Admiral for several days — a stale feed means disapprovals and out-of-stock products go unseen. Re-syncing (or reconnecting) the feed refreshes it.
Admiral reports this one; the fix is yours. The check’s own page →
See what they find on your account
Connect Google Ads or Meta and the full audit runs on the data already in your account. Free for 14 days, no budget, no card — and nothing changes unless you approve it.