Check 01 of 26Google AdsOne-click fix · undoable

Search terms that spend and never convert

Finds the actual searches people typed that cost money and produced nothing, and blocks them.

What it looks for

Finds the actual searches people typed that cost money and produced nothing, and blocks them.It runs against your account on every sync, using the account’s own history — so a finding is priced in your currency from what it actually cost, never from a benchmark.

What Admiral does about it

Admiral adds them as negative keywords. The fix arrives in your approval queue with the evidence attached; you approve it in one click, and undoing it is one click too. The reverter is stored before the change runs, and every change is a receipt: what changed, who approved it, when, and how to put it back.

Seen on a real account

Field note · Google Ads · 7 min

How QRCodeStack cut Google Ads waste by 40% with Admiral

₹7.97 lakh of lifetime spend, 739 provider-reported conversions, and a conversion tag Admiral could only see once it knew the account's own id. What the first audit found on a real customer account, which fixes were approved, and what the receipts say four weeks on.

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Field note · Google Ads · 8 min

Google Ads audit tools compared — Admiral vs Optmyzr vs Adzooma

Three tools, three different jobs. Optmyzr is the professional's toolkit, Adzooma is a free-to-start dashboard with suggestions, and Admiral prices every leak in rupees and turns the fix into one click with an undo. Which fits which buyer, read from each vendor's own page.

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Field note · Google Ads · 8 min

How much are you wasting on Google Ads? A rupee-by-rupee breakdown

Across the accounts Admiral has audited, roughly a third of spend went somewhere it could not convert. Here is where, in the order it usually leaks — with the arithmetic for a ₹50,000-a-month account and the built-in report that finds each one.

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Field note · Agencies · 6 min

Why your agency hides your ad spend leaks

Not malice — arithmetic. A percentage-of-spend fee pays more when the account leaks, a report built on clicks flatters everyone, and the change history is the one tab nobody sends you. Where the incentive bends, what a good agency does about it, and the three reports that end the conversation.

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Field note · Agencies · 6 min

Ask your agency for the last ten changes they made

One question separates an agency doing the work from one sending you a dashboard screenshot: what were the last ten changes, and what did each one do? Here is the question, what a good answer looks like, and the five reports that let you check it yourself.

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Field note · Google Ads · 6 min

Nobody searches for your clever keyword: the 10-minute demand check

Our precise keyword set pulled ~50 searches a month; the plain words next door pulled 6,860. The Keyword Planner walk that catches it before the first rupee.

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Field note · Google Ads · 7 min

Google Ads spending but nothing converting? Six leaks to check before you blame the market

Most 'ads don't work' accounts are leaking in one of six specific places, and every one is checkable for free in your own account tonight. The exact reports to open, and what to do at each.

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The words this check usesNegative keyword Search terms report Match type

See what this one finds on your account.

Connect Google Ads or Meta and every check runs on the data already in the account. Free for 14 days, no budget, no card, and nothing changes until you approve it.

Run the free audit Or have us fix it

Or have us run the account

From ₹12,999 a month a person works this queue for you, inside the same approvals. Not worth it below ₹50,000 a month of ad spend — below that, the software is the honest buy.

Keywords with nothing to show for the money →