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The check · Google Ads

Search terms that spend and never convert

Finds the actual searches people typed that cost money and produced nothing, and blocks them. Admiral can fix it: adds them as negative keywords. You approve it in one click, and undoing it is one click too.

3-day trial · No card required · The audit changes nothing in your account

Reads and writes

  • Google Ads
  • Meta
  • HubSpot
  • Salesforce
Illustration of the founder, Augusta Bhardwaj
Augusta Bhardwaj

Built Admiral · runs the audits on real accounts

The evidence · last 90 days

Example
  • “free crm”

    $81 · 0 conversions

    Block
  • “ppc jobs”

    $64 · 0 conversions

    Block
  • “google ads course”

    $39 · 0 conversions

    Block

3 terms · $185 spent, 0 conversions

What it looks for

Your account’s own reports, read for you.

What the signal is

Finds the actual searches people typed that cost money and produced nothing, and blocks them. It runs against your account on every sync, using the account’s own history, so a finding is priced in your currency from what it actually cost, never from a benchmark.

The fix, and the undo

Admiral can fix it: adds them as negative keywords. The receipt records who approved it and when; undoing it is one click.

The words it uses

Negative keyword, Search terms report, Match type: each one in the glossary, in plain words, with what it costs when it goes wrong.

The post that shows it

How QRCodeStack cut Google Ads waste by 40% with Admiral

Google Ads · 7 min

The words the check uses

Negative keyword · Search terms report · Match type

Glossary

Run this check on your account.

Connect Google Ads and this check runs on every sync. Findings show the evidence; the fix is one click, recorded, and undoable where it can be reversed.

3-day trial · No card required