Skip to content

The check · Google Ads

Keywords with nothing to show for the money

Keywords that have had twice the clicks the rest of the account needs for one conversion, and still have none. On an account with no conversions yet it waits for at least 50 clicks and never pauses on its own. Admiral can fix it: pauses the keyword. You approve it in one click, and undoing it is one click too.

3-day trial · No card required · The audit changes nothing in your account

Reads and writes

  • Google Ads
  • Meta
  • HubSpot
  • Salesforce
Illustration of the founder, Augusta Bhardwaj
Augusta Bhardwaj

Built Admiral · runs the audits on real accounts

What it looks for

Your account’s own reports, read for you.

What the signal is

Keywords that have had twice the clicks the rest of the account needs for one conversion, and still have none. On an account with no conversions yet it waits for at least 50 clicks and never pauses on its own. It runs against your account on every sync, using the account’s own history, so a finding is priced in your currency from what it actually cost, never from a benchmark.

The fix, and the undo

Admiral can fix it: pauses the keyword. The receipt records who approved it and when; undoing it is one click.

The words it uses

Cost per conversion (CPA): each one in the glossary, in plain words, with what it costs when it goes wrong.

The words the check uses

Cost per conversion (CPA)

Glossary

Run this check on your account.

Connect Google Ads and this check runs on every sync. Findings show the evidence; the fix is one click, recorded, and undoable where it can be reversed.

3-day trial · No card required