Paying for people who aren't in your area

Location targeting set to anyone who shows 'interest' in your area rather than people actually in it — Google's default, and the reason for a lot of foreign clicks.It runs against your account on every sync, using the account’s own history — so a finding is priced in your currency from what it actually cost, never from a benchmark.

Admiral restricts targeting to presence. The fix arrives in your approval queue with the evidence attached; you approve it in one click, and undoing it is one click too. The reverter is stored before the change runs, and every change is a receipt: what changed, who approved it, when, and how to put it back.