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The check · Google Ads

Expensive keywords Google rates badly

Keywords with a low quality score that are still taking spend: you pay a penalty on every click for these. Admiral can fix it: pauses the keyword. You approve it in one click, and undoing it is one click too.

3-day trial · No card required · The audit changes nothing in your account

Reads and writes

  • Google Ads
  • Meta
  • HubSpot
  • Salesforce
Illustration of the founder, Augusta Bhardwaj
Augusta Bhardwaj

Built Admiral · runs the audits on real accounts

What it looks for

Your account’s own reports, read for you.

What the signal is

Keywords with a low quality score that are still taking spend: you pay a penalty on every click for these. It runs against your account on every sync, using the account’s own history, so a finding is priced in your currency from what it actually cost, never from a benchmark.

The fix, and the undo

Admiral can fix it: pauses the keyword. The receipt records who approved it and when; undoing it is one click.

The words it uses

Quality Score: each one in the glossary, in plain words, with what it costs when it goes wrong.

The post that shows it

Google Ads waste: six reports that reveal it

Google Ads · 8 min

The words the check uses

Quality Score

Glossary

Run this check on your account.

Connect Google Ads and this check runs on every sync. Findings show the evidence; the fix is one click, recorded, and undoable where it can be reversed.

3-day trial · No card required