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The check · Meta

Budget leaking outside Facebook and Instagram

A Meta campaign spending a large share of its budget on the Audience Network (apps and games outside Facebook and Instagram), where people click far less than everywhere else in the same campaign. Admiral can fix it: keeps the ad set on Facebook and Instagram, when Advantage+ placements are off (Meta refuses the change while they are on). You approve it in one click, and undoing it is one click too.

3-day trial · No card required · The audit changes nothing in your account

Reads and writes

  • Google Ads
  • Meta
  • HubSpot
  • Salesforce
Illustration of the founder, Augusta Bhardwaj
Augusta Bhardwaj

Built Admiral · runs the audits on real accounts

What it looks for

Your Meta account, read for you.

What the signal is

A Meta campaign spending a large share of its budget on the Audience Network (apps and games outside Facebook and Instagram), where people click far less than everywhere else in the same campaign. It runs against your account on every sync, using the account’s own history, so a finding is priced in your currency from what it actually cost, never from a benchmark.

The fix, and the undo

Admiral can fix it: keeps the ad set on Facebook and Instagram, when Advantage+ placements are off (Meta refuses the change while they are on). The receipt records who approved it and when; undoing it is one click.

The words it uses

Each term a check uses is in the glossary, in plain words, with what it costs when it goes wrong.

The post that shows it

Meta Ads vs Google Ads for Indian SMBs in 2026

Meta Ads · 8 min

Run this check on your account.

Connect Meta and this check runs on every sync. Findings show the evidence; the fix is one click, recorded, and undoable where it can be reversed.

3-day trial · No card required