Google Ads management, without the retainer
Managing Google Ads is the ongoing work behind a live account: deciding what to bid on, writing what the ads say, pausing what is wasting money, and catching what Google restricted without mentioning it. An agency normally does that for a monthly fee. Admiral does it as software — it reads your business, plans and builds the campaigns, runs 23 named checks on a Google Ads account, and asks you before anything spends or changes.
Nobody else logs into your account. There is no account manager, because there is no account-management team — the work is done by software at a published price, and every change it proposes carries the evidence it found and a way to undo it.
What the work is, when software does it
It reads the business before it builds anything
Admiral reads your website and asks what you sell, who it is for and what a customer is worth to you. A campaign built from those answers is specific about who it chases. A campaign built from a keyword list is not, which is why so much of it can spend on people who were never going to buy.
How it plans a campaign →It builds the campaign, and hands it to you paused
The structure, the keywords, the ad text and the budget are drafted, then validated against what Google will actually accept before anything is created. What arrives in your account is paused. You read every field, change what you disagree with, and nothing can spend until you say so.
What it builds →It runs 23 named checks on a Google Ads account
Search terms taking money without ever converting. Placements soaking up impressions from people who never meant to click. Bids sitting invisibly below the first page. Ads Google restricted without telling you. Creative the audience has quietly stopped responding to. Each check has a name, and each finding shows the evidence out of your own account history. A connected Meta account gets its own 5; the catalogue is 26 in all, and an account is only ever run against the ones that apply to it.
Every check, one page each →It writes down what it did, including what you undid
Every change is logged with who approved it, when, and how to reverse it. The month's report is that log in plain English — including the changes you rejected and the ones you rolled back. “What did you actually do last month” stops being a question you have to take somebody's word on.
See the log →A retainer, a monthly PDF, and a login you never open
The fee is a percentage of your spend or a flat monthly number, and the work happens somewhere you cannot see. When you ask what changed, somebody tells you, and you either take their word for it or learn Google Ads well enough to check. Most owners do neither, and the account drifts.
A published price, and a trail you can read yourself
The price is on the pricing page and follows your monthly ad spend. Every finding arrives with the evidence attached, every change with an undo, and the whole trail is written as it happens. Checking the work is a scroll rather than a phone call — and there is nobody to get past first.
Who this is for
- Businesses running roughly $3,000 to $50,000 a month through Google or Meta, with an account live and nobody with time to sit in it.
- Owners who have been managed before and could never check the work.
- Small agencies running client accounts — there is a page for that side of it, with white-label reports and per-client separation: Admiral for agencies.
Who it is not for
- Anyone who wants a person on the phone running the account. We do not sell that. There is no team to hand it to, and saying otherwise would be the same thing this page is arguing against.
- Anyone who wants the account changed without being asked. Approval is not a setting here; it is how the thing works.
- Spending under $3,000 a month? The free audit and the software are still yours — the spend bands simply start where this work starts paying for itself.
Questions people ask first
- How much does Google Ads management cost?
- Agencies usually charge a monthly retainer, often a percentage of what you spend, so the bill rises with the budget whether or not the work does. Admiral is software: the price follows your monthly ad spend, is billed in USD, and every plan includes a monthly credit allowance for the AI work. The full grid, and what the allowance buys, are on the pricing page.
- Does anyone from Admiral log into my ad account?
- No. You connect the account yourself, through Google's and Meta's own authorization screens, and Admiral works through their APIs. There is no account manager and no team doing this by hand — that offer does not exist here. Every change is proposed to you and waits for your approval.
- Can it manage Meta ads as well as Google Ads?
- Yes. Both connect, and the checks are specific to each platform's own ways of wasting money: 23 on Google for search terms, bids and restricted ads; 5 on Meta for placements, audience age and creative fatigue.
- What does the free audit actually do?
- Connecting uses Google's or Meta's own ad-management authorization — the same one any tool you would connect asks for — and then Admiral runs the checks that apply to that account: 23 of them on Google Ads, 5 on Meta. It shows you every finding with the evidence behind it and what it would cost you to leave alone. The audit itself changes nothing, and no card is needed to see it.
- Do I need to understand Google Ads to use this?
- No. Findings are written for somebody who has never opened the Google Ads interface: what is happening, what it is costing, and what the fix is. You are approving a decision in plain language, not editing a bid table.
Connect a Google or Meta account and Admiral runs every check that applies before you pay for anything. The audit changes nothing, and campaigns it builds arrive paused.
Campaigns arrive paused