Deciding what to bid on
A keyword bid under Google’s first-page estimate is invisible: it pays for nothing because it rarely shows.
Admiral flags every keyword bid below the first page.The weekly work behind a live account, done as software: it reads your business, builds the campaigns paused, runs 49 named checks on a Google Ads account, and asks you before anything spends or changes.
From $99 a month, set by your monthly ad spend. What you spend on ads is paid to Google. 3-day trial, no card.
Four jobs, whoever does them. An agency does them for a monthly fee. Admiral does them as software, on every sync, and asks you before anything changes.
A keyword bid under Google’s first-page estimate is invisible: it pays for nothing because it rarely shows.
Admiral flags every keyword bid below the first page.Same-week appointments. See prices before you book.
Ad strength GoodHeadlines and descriptions that match what people search, so Google can test them and the ad can win the auction.
Admiral drafts the ads from your site and flags any Google rates Poor.The searches that spend and never convert: job-seekers, students, people looking for free tools.
Admiral names each with its cost and blocks it when you approve.An ad can be approved and still barely serve. Google says so in one word, on a screen nobody opens.
Admiral reads every ad’s status on each sync and names the limited ones.Each piece is drawn by us in Google’s own words, not a screenshot of Google Ads.
The one exception to asking is autopilot, which you switch on yourself and which only pauses and blocks, up to 10 changes a day.
Admiral reads your website and asks what you sell, who it is for and what a customer is worth to you. A campaign built from those answers is specific about who it chases.
The structure, the keywords, the ad text and the budget are drafted, then checked against what Google will accept. What arrives in your account is paused, and nothing can spend until you say so.
Search terms taking money without converting, placements nobody meant to click, bids below the first page, ads Google restricted. Each finding shows its evidence from your own history. See them on a real account in the QRCodeStack case study.
A retainer buys a monthly report and a login you never open. Admiral is a published price and a trail you can read yourself, and nobody else logs into your account.
| Compared | An agency | A freelancer | Admiral |
|---|---|---|---|
| Who does the work | An account manager and a team | One person | Software, and you approve what it proposes |
| What you see | A monthly report | Whatever they send | Every finding with its evidence, and a receipt for every change |
| Who can change the account | The agency’s team | The freelancer | Only you, by approving; or autopilot you switch on, which only pauses and blocks |
| What it costs | Quoted privately, usually a monthly fee | Quoted privately | From $99 a month, set by your monthly ad spend |
You want to know what is being wasted in your own currency, and to approve the fix in one click, with an undo beside it where the change can be reversed.
Admiral has no script editor; autopilot is a fixed set of pause-and-block actions under a hard daily cap. If that is your daily toolkit, a power tool fits better.
With Admiral it starts at $99 a month on the Business plan, set by how much you spend on ads each month, with a 3-day trial that needs no card. What you spend on ads is paid to Google separately, and our study of the bids for 29 searches shows what a click can cost. Agencies and freelancers usually quote their fee privately.
Deciding what to bid on, writing the ads, setting budgets, pausing what wastes money and catching what Google restricts. Admiral drafts the campaigns, runs 49 named checks on the account, and proposes each fix with its evidence for you to approve.
No. No person at Admiral logs into your account or runs it by hand. Software does the work an agency would do, at a published price, and every change waits for your approval unless you switch on autopilot yourself, which only pauses and blocks under a daily cap.
No. A business can run its own Google Ads account; what an agency adds is the ongoing work of watching and fixing it. Admiral does that work as software: you approve each change it proposes, and autopilot, if you switch it on, only pauses and blocks under a daily cap.
You, and anyone you have given access in Google Ads. Connecting Admiral gives the software access through Google’s own sign-in, you can remove it from your Google account at any time, and no person at Admiral logs in.

Sign up and connect Google Ads. Every check runs on the history already in your account, each finding shows its evidence, and nothing changes until you click.
49 named checks on Google Ads and 14 on Meta, each time it reads.