Google Ads management
Google Ads management, without the retainer.
Managing Google Ads is the ongoing work behind a live account: deciding what to bid on, writing what the ads say, pausing what is wasting money, and catching what Google restricted without mentioning it. An agency normally does that for a monthly fee. Admiral does it as software: it reads your business, plans and builds the campaigns, runs 49 named checks on a Google Ads account, and asks you before anything spends or changes.
Pricing starts at $99 a month on the Business plan, set by how much you spend on ads each month. What you spend on ads is paid to Google separately. Prices last changed 27 September 2026.
3-day trial · No card required · The audit changes nothing in your account
Reads and writes
- Google Ads
- Meta
- HubSpot
- Salesforce
Three things wasting money. One tag missing.
This example is in USD; yours is in your ad account’s currency. Missing amounts stay unknown.
- Search terms that never converted37 terms$412
- Search Partners and Display left on2 campaigns$331
- Keywords with spend, no return19 keywords$286
- Conversion trackingtag missing on /booknot counted
On film · 45 seconds
What the work is, in 45 seconds.
Mary and Aditi, your guides
Read what they say
Your Google Ads need managing every week. Here's what that work is. Deciding what to bid on. Writing what the ads say. Pausing what wastes money. And one job that's easy to miss. We'll get to it. Admiral does this work as software. It reads your business and builds the campaigns, paused. Nothing spends until you press play. Then it runs every named check on the account, each with its evidence. Keyword bids sitting below the first page. Search terms that never converted. And the one that's easy to miss: ads Google restricted without saying so. Run the free audit at meetadmiral.com. It changes nothing. Which of those is happening in your account today?
What the work is, when software does it
It reads, it builds, it checks, and it asks first.
01
It reads the business before it builds anything
Admiral reads your website and asks what you sell, who it is for and what a customer is worth to you. A campaign built from those answers is specific about who it chases. A campaign built from a keyword list is not, which is why so much of it can spend on people who were never going to buy.
02
It builds the campaign, and hands it to you paused
The structure, the keywords, the ad text and the budget are drafted, then validated against what Google will actually accept before anything is created. What arrives in your account is paused. You read every field, change what you disagree with, and nothing can spend until you say so.
03
It runs 49 named checks on a Google Ads account
Search terms taking money without ever converting. Placements soaking up impressions from people who never meant to click. Bids sitting invisibly below the first page. Ads Google restricted without telling you. Each check has a name, and each finding shows the evidence out of your own account history.
The two ways
A retainer, a monthly PDF, and a login you never open, or a published price and a trail you can read yourself.
A retainer, a monthly PDF, and a login you never open
An account manager, a fee whether or not anything changed this month, and a report that summarises. Ask what was done last week and the answer is a meeting.
A published price, and a trail you can read yourself
Nobody else logs into your account. There is no account manager, because there is no account-management team: the work is done by software at a published price, and every change it proposes carries the evidence it found, and a way to undo it wherever it can be reversed.
An agency
- Who does the work
- An account manager and a team
- What you see
- A monthly report
- Who can change the account
- The agency's team
- What it costs
- Quoted privately, usually a monthly fee
A freelancer
- Who does the work
- One person
- What you see
- Whatever they send
- Who can change the account
- The freelancer
- What it costs
- Quoted privately
Admiral
- Who does the work
- Software, and you approve what it proposes
- What you see
- Every finding with its evidence, and a receipt for every change
- Who can change the account
- Only you, by approving; or autopilot you switch on, which only pauses and blocks
- What it costs
- From $99 a month, set by your monthly ad spend
Who this is for
Who it is for, and who it is not for.
For
A business or small agency that runs Google Ads and wants the leaks named and fixed
You spend on Google Ads, you want to know what is being wasted in your own currency, and you want to approve the fix in one click, with an undo beside it.
Not for
An advertiser who wants scripts, rule engines and bid experiments across six platforms
Admiral has no script editor; autopilot is a fixed set of pause-and-block actions under a hard daily cap. If that is your daily toolkit, a power tool fits better.
Questions people ask
Cost, what is included, and who can see the account.
How much does Google Ads management cost?
With Admiral it starts at $99 a month on the Business plan, set by how much you spend on ads each month, with a 3-day trial that needs no card. What you spend on ads is paid to Google separately. Agencies and freelancers usually quote their fee privately.
What does Google Ads management include?
Deciding what to bid on, writing the ads, setting budgets, pausing what wastes money and catching what Google restricts. Admiral drafts the campaigns, runs 49 named checks on the account, and proposes each fix with its evidence for you to approve.
Is Admiral a Google Ads agency?
No. No person at Admiral logs into your account or runs it by hand. Software does the work an agency would do, at a published price, and every change waits for your approval unless you switch on autopilot yourself, which only pauses and blocks under a daily cap.
Do I need an agency to run Google Ads?
No. A business can run its own Google Ads account; what an agency adds is the ongoing work of watching and fixing it. Admiral does that work as software: you approve each change it proposes, and autopilot, if you switch it on, only pauses and blocks under a daily cap.
Who can see my Google Ads account?
You, and anyone you have given access in Google Ads. Connecting Admiral gives the software access through Google's own sign-in, you can remove it from your Google account at any time, and no person at Admiral logs in.
Run the 49 checks on your account.
Sign up and connect Google Ads. Every check runs on the history already in your account, each finding shows its evidence, and nothing changes until you click.
3-day trial · No card required
