Skip to content

Google Ads management, without the retainer.

The weekly work behind a live account, done as software: it reads your business, builds the campaigns paused, runs 49 named checks on a Google Ads account, and asks you before anything spends or changes.

From $99 a month, set by your monthly ad spend. What you spend on ads is paid to Google. 3-day trial, no card.

What the work is, in 45 secondsMary and Aditi, your guides

The work a Google Ads account needs, every week.

Four jobs, whoever does them. An agency does them for a monthly fee. Admiral does them as software, on every sync, and asks you before anything changes.

Deciding what to bid on

A keyword bid under Google’s first-page estimate is invisible: it pays for nothing because it rarely shows.

Admiral flags every keyword bid below the first page.

Writing what the ads say

Headlines and descriptions that match what people search, so Google can test them and the ad can win the auction.

Admiral drafts the ads from your site and flags any Google rates Poor.

Each piece is drawn by us in Google’s own words, not a screenshot of Google Ads.

It reads, it builds, it checks, and it asks first.

The one exception to asking is autopilot, which you switch on yourself and which only pauses and blocks, up to 10 changes a day.

  1. 1

    It reads the business before it builds anything

    Admiral reads your website and asks what you sell, who it is for and what a customer is worth to you. A campaign built from those answers is specific about who it chases.

  2. 2

    It builds the campaign, and hands it to you paused

    The structure, the keywords, the ad text and the budget are drafted, then checked against what Google will accept. What arrives in your account is paused, and nothing can spend until you say so.

  3. 3

    It runs 49 named checks on the account

    Search terms taking money without converting, placements nobody meant to click, bids below the first page, ads Google restricted. Each finding shows its evidence from your own history. See them on a real account in the QRCodeStack case study.

An agency, a freelancer, or software you approve.

A retainer buys a monthly report and a login you never open. Admiral is a published price and a trail you can read yourself, and nobody else logs into your account.

ComparedAn agencyA freelancerAdmiral
Who does the workAn account manager and a teamOne personSoftware, and you approve what it proposes
What you seeA monthly reportWhatever they sendEvery finding with its evidence, and a receipt for every change
Who can change the accountThe agency’s teamThe freelancerOnly you, by approving; or autopilot you switch on, which only pauses and blocks
What it costsQuoted privately, usually a monthly feeQuoted privatelyFrom $99 a month, set by your monthly ad spend
For

A business or small agency that runs Google Ads and wants the leaks named and fixed

You want to know what is being wasted in your own currency, and to approve the fix in one click, with an undo beside it where the change can be reversed.

Not for

An advertiser who wants scripts, rule engines and bid experiments across six platforms

Admiral has no script editor; autopilot is a fixed set of pause-and-block actions under a hard daily cap. If that is your daily toolkit, a power tool fits better.

Cost, what is included, and who can see the account.

How much does Google Ads management cost?

With Admiral it starts at $99 a month on the Business plan, set by how much you spend on ads each month, with a 3-day trial that needs no card. What you spend on ads is paid to Google separately, and our study of the bids for 29 searches shows what a click can cost. Agencies and freelancers usually quote their fee privately.

What does Google Ads management include?

Deciding what to bid on, writing the ads, setting budgets, pausing what wastes money and catching what Google restricts. Admiral drafts the campaigns, runs 49 named checks on the account, and proposes each fix with its evidence for you to approve.

Is Admiral a Google Ads agency?

No. No person at Admiral logs into your account or runs it by hand. Software does the work an agency would do, at a published price, and every change waits for your approval unless you switch on autopilot yourself, which only pauses and blocks under a daily cap.

Do I need an agency to run Google Ads?

No. A business can run its own Google Ads account; what an agency adds is the ongoing work of watching and fixing it. Admiral does that work as software: you approve each change it proposes, and autopilot, if you switch it on, only pauses and blocks under a daily cap.

Who can see my Google Ads account?

You, and anyone you have given access in Google Ads. Connecting Admiral gives the software access through Google’s own sign-in, you can remove it from your Google account at any time, and no person at Admiral logs in.

Run every named check on your account.

Sign up and connect Google Ads. Every check runs on the history already in your account, each finding shows its evidence, and nothing changes until you click.

No card to start. Nothing changes until you say so.

Book a 30-minute review

First audit · harbourskin.exampleExample
Read 30 days of Google Ads4 found, nothing changed
  1. Search terms that spend and never convert“free consultation”, “skin clinic jobs”$212this month
  2. Keywords with nothing to show for the money“cheap facial near me”, 31 clicks, no bookings$64this week
  3. Ads leaking onto search partners and the Display network11% of spend, no bookings$118this month
  4. One enquiry counted many timesThe booking form counts each booking twice2×bookings overstated

49 named checks on Google Ads and 14 on Meta, each time it reads.