Device bid adjustment
Paying more or less for a click from mobile, desktop or tablet.
A device bid adjustment raises or lowers what you pay for clicks from mobile phones, desktops or tablets, from −100% (switch the device off) to +900%. The device report shows why you might want one: the same keyword can cost twice as much per result on one device as another, because the landing page is slow on a phone or because desktop users are the ones who fill in the long form. The adjustment is a lever, not a fix — if mobile converts badly, the page is usually the reason — but while the page is being fixed it stops the account paying full price for clicks that do not work. With fully automated bidding the adjustment is ignored except at −100%.
Connect Google Ads or Meta and every check runs on the data already in your account. Free for 14 days, no card — nothing changes without your click.
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