Google Ads

Eligible (limited)

An ad that is approved but restricted: serving less than it could, usually for a policy reason.

"Eligible (limited)" is an ad status that means Google has approved the ad but is limiting where or how often it serves. The most common cause on a new account is a trademark in the headline, a competitor's brand name, or a generic word that is registered somewhere, which makes the ad "Approved (limited)" in some regions and invisible in others. The status is easy to miss because nothing is red: the ad is technically live. If a campaign is spending far less than its budget with a healthy bid and real search volume, the ad status column is the first place to look. The fix is usually to rewrite the headline without the restricted words and resubmit.

Augusta Bhardwaj

Built Admiral · runs the audits on real accounts