Google Ads

Responsive search ad

A Google Search ad built from up to 15 headlines and 4 descriptions that Google mixes.

A responsive search ad is the standard Google Search ad: you supply up to fifteen headlines and four descriptions, and Google assembles combinations of them per search, learning which perform. Each headline and description is an asset. Google used to rate each one Low, Good or Best. It no longer does: it now reports each asset's own impressions, clicks and conversions, and warns that rates worked out per asset, such as click rate, are directional only. So judge a headline by how often Google chooses to show it and what it brought in over a real stretch of traffic, not by a rating.

Augusta Bhardwaj

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