Responsive search ad
A Google Search ad built from up to 15 headlines and 4 descriptions that Google mixes.
A responsive search ad is the standard Google Search ad: you supply up to fifteen headlines and four descriptions, and Google assembles combinations of them per search, learning which perform. Each headline and description is an asset, and Google rates each one — Low, Good, Best — by how often the combinations containing it win. An asset rated Low is not just unused; it drags the ad's overall strength down, and ad strength sets how much of the auction the ad is allowed to compete in. The check is to open the ad's asset details and replace the Low ones, which is quicker than writing a new ad and keeps the learning the ad already has.
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