Google Ads
Shopping campaign
Product ads with a picture and a price, built from your Merchant Center feed.
A Shopping campaign shows product listings (image, price, store name) at the top of Google results and on the Shopping tab. There is no keyword and no ad text: Google matches searches to the products in your Merchant Center feed, using the titles and attributes in it. So the feed is the campaign. A product Merchant Center has disapproved cannot show; a title without the words people search cannot match; a feed that has not synced shows old prices and out-of-stock items. Reporting rolls up to the product group, which is where spend without sales becomes visible and where the pause lives. Most Shopping fixes are feed-side edits, not toggles in the campaign.
Built Admiral · runs the audits on real accounts
The checks that find it
Products Merchant Center has disapproved
Product groups spending with nothing to showA product feed that hasn't synced recently
Guided Launch drafts Shopping campaigns from your Merchant Center feed. See an example draft.
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