The platforms' own2
Power tools5
The other half of the job2
No tool by that name.
Admiral vs Bïrch (Revealbot)
AdmiralFinds what your Google and Meta ads waste, files each fix with its evidence, and changes nothing until you approve.
Bïrch (Revealbot)Rules that run your ads as often as every 15 minutes across Meta, Google, Snapchat and TikTok, now with an AI rule writer.
Their side read from their own pages on 17 October 2026. If a line is wrong, it is wrong in public: tell us and it will be corrected with the date.
Where Admiral is ahead of Bïrch (Revealbot)
Each line is in the product today, or marked Next, set beside what their own pages say.
- 1A person approves each change, or it is cappedLive
AdmiralEvery change waits for your approval. Autopilot is the one exception, and only if you switch it on.
Bïrch (Revealbot)Rules act on their own when their conditions match, as often as every 15 minutes; no approval step for rules is described.
- 2Undo and a receipt for each changeLive
AdmiralUndo, one click, wherever the platform allows a clean reverse; a change that cannot be reversed is labelled final.
Bïrch (Revealbot)No undo on its pages; its activity page lists rule actions for the last 30 days.
- 3Findings without writing a ruleLive
Admiral61 named checks, each with its own page: 49 on a Google Ads account and 14 on a Meta one (two run on both); 17 end in a fix it applies once you approve.
Bïrch (Revealbot)Automation starts from rules you write or ready-made strategies; no named audit.
Where Bïrch (Revealbot) is ahead
Said plainly, because a comparison that hides this is not one.
- Four platforms, including Snapchat and TikTok.
- 20+ rule actions, every 15 minutes, across accounts, with logs that say why an item was or was not touched.
- A bulk launcher, up to 50 ads per ad set.
- Server-side Meta tracking, free to 10,000 events a month.
- A 14-day trial with no card, and 15,000 connected ad accounts (claimed).
Pick Bïrch (Revealbot) ifyou want to write your own rules and have them run every few minutes across several platforms.
Pick Admiral ifyou want the checks written for you, each change approved or capped, and an undo beside each one where it can be reversed.
The ledger, row by row
| Row | Bïrch (Revealbot) | Admiral |
|---|---|---|
| Channels | Meta, Google Ads, Snapchat and TikTok. | Google Ads and Meta. |
| Before a change | Rules act when their conditions match; Birch AI drafts rules you review before turning them on. | Every change waits for your approval. Autopilot is the one exception, and only if you switch it on. |
| Undo | Not found. | One click, wherever the platform allows a clean reverse. |
| Record of changes | Automation logs per rule; an Activity page for the last 30 days. | A receipt for every change: before and after, who approved it, when, and its undo where the change can be reversed. |
| Tracking | Bïrch Hub: server-side Meta tracking, free to 10,000 events a month. | Creates the conversion action and finds missing tags; installs through Tag Manager, WordPress, FTP or a pull request once you grant access. |
| Price | By monthly ad spend: Essential $49, Pro $99 a month; 14-day trial, no card. | $99 to $399 a month by monthly ad spend; 7 days free during the launch offer (to 12 November). |
Their column: bir.ch/pricing · bir.ch/features · bir.ch/mcp · bir.ch/hub, read 17 October 2026. “Not on their pages” means the pages named did not say it.
Check it on your own account.
Connect Google Ads or Meta and every check runs on the history already there. Nothing changes until you approve.
- Search terms that spend and never convert“free consultation”, “skin clinic jobs”$212this month
- Keywords with nothing to show for the money“cheap facial near me”, 31 clicks, no bookings$64this week
- Ads leaking onto search partners and the Display network11% of spend, no bookings$118this month
- One enquiry counted many timesThe booking form counts each booking twice2×bookings overstated
49 named checks on Google Ads and 14 on Meta, each time it reads.