Bïrch, formerly Revealbot, vs Admiral — rules that fire on their own, or changes that wait for you

Revealbot renamed itself Bïrch, and revealbot.com now sends you to bir.ch — worth knowing if you are searching for the old name. It is a mature automation product: you write rules and strategies, and they act on the account on a schedule without you. That is its strength and the clearest difference from Admiral, where the software proposes and a person disposes. Both price by monthly ad spend; only one of them charges you extra when you cross a band.

What Admiral is not

Admiral does not run Snapchat or TikTok ads.
Admiral has no rule builder. You cannot write an arbitrary condition and let it act; autopilot is a fixed set of pause-and-block actions under a hard daily cap.
Admiral has no cross-account bulk launcher of the kind Bïrch sells.

Pick Bïrch if you want to write your own automation rules and let them run unattended across four platforms.

The ledger

Bïrch (formerly Revealbot)Admiral

Price

Bïrch (formerly Revealbot)Priced by monthly ad spend across all connected accounts. At up to $10K/mo: Essential $49/mo, Pro $99/mo billed monthly ($45 and $91 a month billed annually, at $540 and $1,090 a year). Enterprise is quoted. Exceed your band and an additional fee is charged.

Admiral$49–$549 a month by ad-spend band; at $50K of spend, Growth is $149. Published in USD. A paid plan is required after the 14-day software trial.

Free trial

Bïrch (formerly Revealbot)14 days with unlimited access to all features. Rules and reports are disabled when it ends.

Admiral14 days on Growth, no card. Sign up and connect an ad account for the software audit. Generation is excluded; product access requires payment after the trial.

Platforms

Bïrch (formerly Revealbot)Meta, Google, Snapchat and TikTok.

AdmiralGoogle Ads audits across Search, Demand Gen, Display, Performance Max, Video and Shopping, plus Meta. New-campaign creation depends on the format enabled for the workspace.

The audit

Bïrch (formerly Revealbot)Explorer, custom metrics and timeframes, top audiences and an activity page; the product is oriented to rules rather than a named audit.

Admiral26 named checks on every sync, findings backed by your account history and costs where the data supports them. The audit runs at connect, before you pay.

Making a change

Bïrch (formerly Revealbot)Automated rules and strategies on the Pro plan act on the account on their own, plus a Launcher for new ads.

AdmiralNothing changes without your click. Autopilot, if you switch it on, can only pause and block — 10 actions a day.

Undoing a change

Bïrch (formerly Revealbot)Not stated on the pricing page.

AdmiralEvery successful change has a receipt. Supported changes have one-click undo; changes without a clean reversal are labelled final.

Conversion tracking

Bïrch (formerly Revealbot)Integrations with AppsFlyer and Hyros are listed; installing tracking is not part of the product.

AdmiralCreates the conversion action and identifies missing tags; supported installs use Tag Manager, WordPress, FTP or a pull request after you grant access.

Client reports

Bïrch (formerly Revealbot)Reports on every plan, with Slack and Google Sheets integrations.

AdmiralWhite-label monthly reports on revocable share links, built from the receipts — the "what we changed" section is the log in plain English.

Languages

Bïrch (formerly Revealbot)English interface.

AdmiralSpeaks 11 Indian languages and understands 23, by voice or text, switching when you do.

Who does the work

Bïrch (formerly Revealbot)Your rules do, on a schedule.

AdmiralA marketing agency in your palm: Admiral reads your business, plans and builds your Google and Meta ads, and asks you before anything spends. You approve each change and get a receipt for it.

The Bïrch (formerly Revealbot) column was read from bir.ch/pricing on 14 September 2026. “Not stated” means their page did not say. If a row is wrong, it is wrong in public — tell us and it will be corrected with the date.

The audit runs before you pay anything.

Connect Google or Meta and see what Admiral finds in the first sync. Free for 14 days, no budget, no card.

Run the free audit See the price grid

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