The platforms' own2
Power tools5
The other half of the job2
No tool by that name.
Admiral vs Sprites
AdmiralFinds what your Google and Meta ads waste, files each fix with its evidence, and changes nothing until you approve.
SpritesA growth agent for small teams across six ad channels and AI search, with changes staged for approval.
Their side read from their own pages on 17 October 2026. If a line is wrong, it is wrong in public: tell us and it will be corrected with the date.
Where Admiral is ahead of Sprites
Each line is in the product today, or marked Next, set beside what their own pages say.
- 1An autopilot that can only stop waste, on every planLive
AdmiralSwitch autopilot on and it stops waste by itself, blocking searches and pausing what never converts, up to 10 times a day. It never raises a budget or a bid; every other change waits for you.
SpritesFrom Sprites’ $335 plan up, its agent “carries whole workflows on its own between check-ins”, no page says what it may change alone, and there is no undo.
- 2Google and Meta from the first planLive
AdmiralGoogle Ads and Meta on every plan, from $99 a month.
SpritesSprites’ $66 entry plan includes one ads agent: Google or Meta. Both means the $335 plan.
- 3Checks that never stop for creditsLive
AdmiralEvery named check runs on every sync, included in the price. Credits pay only for extras, such as images, video and campaign drafts.
SpritesA customer on Sprites’ own reviews page: “you run out of credits quick.”
- 4A published list of checksLive
Admiral61 named checks, each with its own page: 49 on a Google Ads account and 14 on a Meta one (two run on both); 17 end in a fix it applies once you approve.
SpritesSprites offers audit templates but no list of what it checks.
Where they match
- Both stage changes for approval with the before and after shown, and both start new campaigns paused.
Where Sprites is ahead
Said plainly, because a comparison that hides this is not one.
- Six ad channels on its Grow plan, against Admiral’s two today.
- An MCP server on every plan, with approval cards inside Claude and ChatGPT.
- Per-client workspaces with budget caps and approval queues, and white label on Scale.
- A published data processing agreement naming 16 subprocessors.
- An AI search (AEO) agent in the same product.
Pick Sprites ifyou need LinkedIn, TikTok or Reddit now, or AI search work in the same tool.
Pick Admiral ifyou want Google and Meta together from the first plan, a hard limit on anything automatic, and an undo where the change can be reversed.
The ledger, row by row
| Row | Sprites | Admiral |
|---|---|---|
| Channels | Google Ads, Meta, Microsoft, LinkedIn, TikTok, Reddit, by plan: Build gets one ads agent, Grow all six. | Google Ads and Meta on every plan. Microsoft, ChatGPT ads and LinkedIn next, no dates yet. |
| Before a change | “Every change is staged for your approval before it reaches the account”, with the before and after. | Every change waits for your approval, with its evidence. Autopilot is the one exception, and only if you switch it on. |
| Acting on its own | From Launch up the agent “carries whole workflows on its own between check-ins”; autopilots run on a schedule. | Autopilot may only add negative keywords or pause a keyword, and no more than 10 a day. |
| Undo | Not on their pages. | One click, wherever the platform allows a clean reverse. |
| Record of changes | “A plain-English log of what changed and why.” | A receipt for every change: before and after, who approved it, when, and its undo where the change can be reversed. |
| Checks | Audit templates; no list or count. | 61 named checks, each with its own page. |
| New campaigns | “New campaigns start paused unless you say otherwise.” | Handed over paused. |
| Price | Build $66 a month billed yearly; Launch $335; Grow $670; Scale by quote. Priced by credits, profiles and seats. | $99 to $399 a month by monthly ad spend, billed monthly. |
| Your own assistant | An MCP server on every plan; approvals appear inside Claude and ChatGPT. | From your own Claude or ChatGPT it reads findings and files or closes a proposal; nothing it can do from there touches Google or Meta. |
Their column: sprites.ai · sprites.ai/pricing · sprites.ai/mcp · sprites.ai/agencies · sprites.ai/terms, read 17 October 2026. “Not on their pages” means the pages named did not say it.
Check it on your own account.
Connect Google Ads or Meta and every check runs on the history already there. Nothing changes until you approve.
- Search terms that spend and never convert“free consultation”, “skin clinic jobs”$212this month
- Keywords with nothing to show for the money“cheap facial near me”, 31 clicks, no bookings$64this week
- Ads leaking onto search partners and the Display network11% of spend, no bookings$118this month
- One enquiry counted many timesThe booking form counts each booking twice2×bookings overstated
49 named checks on Google Ads and 14 on Meta, each time it reads.